We are seeking a performance-driven Paid Social Growth Manager to accelerate customer acquisition and revenue growth for ambitious direct-to-consumer (DTC) brands, e-commerce businesses, and established retail companies. In this role, you will manage a portfolio of three to five client accounts, leading Meta advertising strategies across Facebook and Instagram. You will combine data-driven media buying, creative strategy, and performance analysis to optimize campaigns, manage substantial advertising budgets, and deliver measurable business results. Working closely with growth strategists, creative teams, and cross-channel media specialists, you will turn client objectives into actionable growth initiatives. You will also serve as a trusted partner to clients, translating campaign performance into clear insights and strategic recommendations. This is an exciting opportunity for an entrepreneurial digital marketer who thrives in a fast-paced agency environment and enjoys solving complex growth challenges.
Campaign strategy and planning: Collaborate with growth partners, directors, and media buyers across other channels to translate client business objectives into effective paid social strategies for Meta, including Facebook and Instagram.
Media buying and campaign optimization: Plan, launch, manage, and continuously optimize advertising campaigns to achieve and exceed key performance indicators (KPIs), including customer acquisition, return on ad spend, and revenue growth.
Budget management: Oversee daily advertising spend, budget allocation, and campaign pacing across multiple accounts, ensuring efficient investment and alignment with client objectives.
Creative strategy and development: Partner with internal creative strategists to develop advertising concepts, establish creative testing priorities, prepare creative briefs, and build scalable pipelines for producing high-performing ad content.
Creative performance optimization: Evaluate image, video, and copy performance against campaign objectives, apply platform-specific creative best practices, and recommend iterations based on performance data and emerging trends.
Performance analysis and reporting: Monitor, analyze, and interpret campaign data using Meta Ads Manager, Google Analytics 4 (GA4), Shopify, Looker Studio, and other relevant platforms to assess performance and identify growth opportunities.
Data-driven recommendations: Develop performance reports, identify trends and areas for improvement, and present actionable insights to clients and internal stakeholders to support informed strategic decisions.
Client relationship management: Serve as the primary point of contact for Meta advertising performance, regularly communicating campaign results, strategic recommendations, testing outcomes, and optimization priorities.
Cross-functional collaboration: Coordinate with creative teams, growth partners, directors, and media specialists across paid channels to align campaign strategies and support broader marketing objectives.
Attribution and tracking: Monitor campaign measurement and multi-channel attribution, investigate tracking discrepancies, troubleshoot data quality issues, and help maintain reliable performance reporting.
Platform expertise: Stay current with Meta advertising updates, platform features, algorithm changes, creative trends, and industry best practices, translating relevant developments into practical campaign improvements.
Knowledge sharing: Document successful strategies, creative learnings, optimization processes, and campaign best practices to strengthen internal expertise and improve client outcomes.
Portfolio management: Balance campaign execution, reporting, client communication, and strategic planning across three to five accounts while maintaining high standards of quality and responsiveness.
Continuous improvement: Identify opportunities to improve campaign efficiency, creative effectiveness, customer acquisition, and overall account performance in a dynamic, results-oriented environment.