Freelance Creative Lead / Creative Strategist

South AfricaRemoteContractlead

MarketingCreative Strategist

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Quick Summary

Key Responsibilities

Creative Strategy and Testing: Translate performance marketing data, audience insights, and market trends into actionable creative recommendations. Develop and manage a structured testing framework,

Requirements Summary

You are an experienced creative strategist and leader who combines strong creative judgment with a data-driven approach to performance marketing. You can guide creative teams,

Technical Tools

MarketingCreative Strategist

Join a growing, multi-brand environment where creative strategy, performance marketing, and content development come together to drive measurable growth. In this role, you will shape the creative direction of three brands, transforming performance data and audience insights into actionable strategies. You will establish a structured testing framework, define creative priorities, and ensure that high-performing concepts are continuously refined and scaled. Working closely with content creators and performance marketing specialists, you will provide clear creative guidance and maintain high standards across visual execution and messaging. You will also oversee content planning, creative workflows, and resource allocation to make production more proactive and efficient. This is an opportunity to build a scalable creative system, influence brand development, and make a meaningful impact without starting from scratch.

You will lead creative strategy, quality assurance, and content planning across three brands, helping the existing marketing team work more strategically and effectively. Your responsibilities will include:

Responsibilities

~1 min read

You are an experienced creative strategist and leader who combines strong creative judgment with a data-driven approach to performance marketing. You can guide creative teams, make confident approval decisions, and turn insights into scalable content strategies. The ideal candidate will bring:

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At least five years of experience in creative strategy, art direction, or creative leadership, ideally with a strong focus on performance marketing and paid social creatives.
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A proven ability to translate performance metrics—including scroll-stop rate, click-through rate, and conversion rate—into creative decisions and scalable concepts.
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Experience building, implementing, or managing a structured creative testing framework.
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A strong eye for creative quality and the confidence to make final decisions and approve creative deliverables.
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Excellent understanding of messaging, copywriting, and audience relevance, in addition to visual design.
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Experience leading, mentoring, or coordinating creative teams and prioritizing work across multiple brands or projects.
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Fluent German skills, with the ability to assess, challenge, refine, and approve German-language copy and creative concepts.
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Very good English skills for internal communication and collaboration.
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A collaborative mindset and enthusiasm for working closely with content and performance marketing teams.
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Strong organizational and prioritization skills, with the ability to balance strategic planning and practical execution.

Nice to Have

~1 min read

Experience in a startup, scale-up, or multi-brand environment.
Background in healthcare, recruitment, or another regulated or trust-based industry.
Practical experience with Meta Ads, Google Ads, Asana, and analytics platforms.
Experience developing brand kits, tone-of-voice guidelines, and long-term content strategies.
Familiarity with user-generated content (UGC), testimonials, creators, and performance-oriented video content.

What We Offer

~2 min read

✓Competitive compensation: The advertised annual compensation range is €65,000–€75,000. The exact arrangement and compensation for a freelance engagement should be confirmed.

✓Flexible engagement: Choose between a freelance collaboration and permanent employment, depending on the agreed arrangement.

✓Flexible workload: Approximately 20–35 hours per week, based on mutual agreement and availability.

✓Remote-first environment: Work fully remotely.

✓Meaningful creative ownership: Take responsibility for the strategic development of three growing brands.

✓An established team: Build on existing creative production capabilities, focusing on strategy, direction, and process improvement rather than starting from scratch.

✓Cross-functional collaboration: Work closely with content, performance marketing, and the wider marketing team.

✓Direct business impact: Build a scalable creative testing system that influences brand development, marketing performance, and growth.