ABM & Digital Growth Manager

We built the financial system we always thought should exist: zero fees, zero friction, just your money, faster. Blockchain automates receivables and payables, cuts time-to-cash, and turns every transaction into revenue instead of cost.

The current system takes a cut from the people who build, create, and grow — and calls it the cost of doing business. We don't buy that. Every fee we eliminate compounds into growth. We're here to decentralize finance and hand the power back to the businesses driving the real economy — extended further through Paystand.org's work to democratize finance through Bitcoin and blockchain.

We don't wait for permission or for the industry to catch up — we build the future of finance ourselves, on-chain, in the open. Small moves now, monumental results later.

We're not looking for people who want a job in fintech. We're looking for people who want to build what comes after it. Paystand is where you help lead a financial revolution instead of just reading about one. We stand on change. Come stand with us.

Paystand is looking for an ABM & Digital Growth Manager to develop and run account-based and persona-based digital marketing programs across our business units. 

Reporting to the Senior Director, Demand Generation, you will translate Acquisition & Growth strategy into programs that generate MQLs and SQLs within core ERP segments and help convert those leads into pipeline and revenue. You will work closely with Sales, our Lead Paid Digital Manager, and our content team to bring programs from planning through launch, testing, and improvement. 

• →Develop account and persona programs. Partner with Lifecycle Marketing, Sales, and business unit leaders to identify priority accounts, buying groups, and audience segments within our ICP. Build programs tailored to their needs, buying stage, and product fit. 
• →Own digital program development. Lead creative direction, messaging, offers, and campaign timelines. Partner with the Lead Paid Digital Manager to develop and execute audiences and campaigns, and jointly define success measures. 
• →Coordinate content and creative. Write clear briefs and work with the content team to deliver copy, creative, landing pages, and supporting assets for campaign launches. ● Partner closely with Lifecycle Marketing & Sales. Establish regular feedback on account priorities, lead quality, follow-up, and opportunity progression. Coordinate marketing programs with sales outreach. 
• →Run structured experiments. Maintain a prioritized testing roadmap across audiences, creative, messaging, offers, channels, and conversion paths. Document hypotheses and results, agree on next steps, and drive implementation. 
• →Turn analysis into action. Track MQLs and SQLs in core ERP segments and their progression into pipeline and revenue. Identify gaps by business unit, program, and audience, and implement improvement. 
• →Manage programs through completion. Maintain campaign briefs, timelines, dependencies, and decision records. Communicate progress, surface blockers, and keep stakeholders aligned across AR, AP, Global Payroll/Payouts, and LATAM.

• Growth in MQLs and SQLs within defined core ERP segments. 
• Improved MQL-to-SQL conversion within those segments. 
• Conversion of qualified leads into pipeline and closed-won revenue. 
• Timely program launches and consistent follow-through on improvements informed by testing. 

Performance will be evaluated using agreed qualification, cohort, and attribution definitions, with results reviewed by business unit, program, and audience. 

• Experience developing and executing B2B ABM and persona-based digital marketing programs. 
• Experience partnering with Sales to align target accounts, buying groups, outreach, and follow-up. 
• Strong skills in creative briefing, audience-specific messaging, and offer development. ● Practical knowledge of paid media, CRM audiences, landing pages, and campaign measurement. 
• Ability to analyze funnel performance, design useful experiments, and turn findings into concrete actions. 
• Strong project management and communication skills, with experience coordinating multiple programs and stakeholders. 
• Experience with CRM and marketing reporting tools such as HubSpot, Data Studio, ABM tools similar to 6sense, Vector, Artisan. 

• Marketing to finance and accounting buyers in fintech, payments, or B2B SaaS. ● Programs targeting buyers within specific ERP ecosystems. 
• Experience supporting LATAM marketing programs. 
• Spanish-language proficiency.