Marketing & Catalog Specialist

Since 1947, Crystal Cabinet Works has been a custom cabinet manufacturer located in central Minnesota. We are recognized for the exceptional value we build into every cabinet. We sell our fine cabinetry through independent kitchen and bath dealers throughout the USA and Canada. Our business is about crafting amazing cabinets with amazing people; working together to ensure everything fits together perfectly.

1^st Shift: Monday - Friday 7:00 AM - 3:30 PM

The Marketing Content & Catalog Specialist is responsible for creating, maintaining, and updating print and digital product catalogs, ensuring accurate product information, specifications, illustrations, and brand consistency, as well as developing and managing marketing content across Crystal Cabinet Works Inc’s consumer website, social media platforms, email communications, and marketing channels to strengthen brand awareness and customer engagement.

• Ensures consistency of visual identity, messaging, and brand standards across marketing, sales, digital, social media, and print materials.
• Manage relationships and projects with external vendors and partners, including website hosting providers/developers, design software, printers, magazine editors, social media platforms, and other marketing service providers.
• Participates in cross-functional project meeting teams related to new product development, product changes, and product launches to determine how new and revised products are presented to customers and supported through marketing and sales materials.
• Maintains an organized library of current marketing assets, product imagery, graphics, logos, forms, templates, and other creative resources.
• Creates, maintains, and updates printed and digital catalogs, product illustrations, graphics, specifications, and supporting product information for marketing materials and design software applications.
• Creates and assembles dealer training materials including presentations, booklets, and other supporting materials; participates in setup and attends Crystal Clear Design Trainings.
• Maintains and enhances the company website, including content management, blog posts, and monitoring website performance.
• Develops, schedules, and manages social media content and engagement.
• Creates and designs marketing, advertising, promotional, and communication materials for dealers, sales representatives, trade publications, digital/social platforms, and other key audiences.
• Facilitates and organizes the Annual Design Awards contest including communications, submissions, judging materials, etc.
• Monitors design, marketing, social media, and industry trends and shares relevant insights and ideas with the Sales & Marketing Team.

• Improves self in any way possible to enhance job performance.
• Promotes Crystal Cabinet Works, Inc., its mission values, programs and achievements to the public and other employees.
• Identifies organizational problems and opportunities for improvement. Also, brings solutions and suggestions to management’s attention.