Brand Marketing Manager (Co-Brands)

The Brand Marketing Manager, Co-Brands, drives marketing strategy and execution for our co-brand locations, where two or more of our brands (combinations of Auntie Anne’s, Cinnabon, Jamba and Carvel) operate under one roof. Reporting to the Sr. Director, Brand Marketing, this individual contributor role builds the standards, assets and programs that communicate a clear value proposition to guests, grow traffic, sales and check, and deliver a strong return to franchisees.

The Manager partners with Brand, Creative, Menu Innovation, Digital, Operations, and Field Marketing teams to deploy co-brand marketing improvements on a national and local scale. This is a hands-on role that combines strategy and execution across campaign planning, POP, menu boards, digital, off-premise, and new store openings.