Senior Media Manager, Search

Kuala Lumpur · Mostly remote · Social or Search track · Pod Lead or Client track

Where this role fits: Senior Paid Media Managers run campaigns hands-on and

make our standards work at scale in our KL hub, leading the people and clients

that turn our work into outcomes.

As a Senior Paid Media Manager you make our standards work in practice, across a

team, a capability or a set of clients. You specialise in Social or Search (experience in

both is a bonus), run accounts with little or no intervention, and help others grow.

Senior is one level with two tracks, and you can move between them. Tell us in your

application which track interests you most.

• Pod Lead: lead a pod of 3 or 4 Media Managers.
• Client track: lead a set of client accounts directly from KL.

Incubeta is a marketing outcomes agency, powered by AI. We help ambitious

brands grow revenue, protect margin and prove what marketing is worth. Our APAC

teams work from Sydney, Singapore and Kuala Lumpur, as part of a global network

across the Americas, the UK, Europe, Africa and the Middle East.

• →4+ years of hands-on paid media experience in Social or Search; experience
• →across both is a bonus.
• →A strong record of accurate work, and experience reviewing or signing off
• →others' work.
• →Track-specific: people leadership (Pod Lead), or client-facing experience, ideally with Australian clients (Client track).
• →Clear English and confidence with Australian stakeholders and publishers.
• →Examples of automation or AI tools or workflows you have built.
• →Nice to have: retail or ecommerce experience, Google Ads and Meta Blueprint certifications.

• Sign off launches in your area against our QA checklist and own the quality of that work.
• Run and optimise campaigns in your channel, Social or Search, and join publisher conversations with our Sydney Performance Account Managers.
• Find root causes and fix the process, not just the issue.
• Build and improve scripts, rules and automation, and teach at least one capability to the wider team.
• Roll out new features and tests approved by our consultants, and share results across APAC.
• Support Juniors and Mids with questions, guidance and training.
• Line manage a pod of 3 or 4: regular one-to-ones, coaching and development.
• Allocate work across the pod, manage priorities and sign off every launch.
• Partner with a Sydney Performance Account Manager on delivery quality for their accounts.

• Strong communication and presentation skills; you build trusted client
• relationships.
• Commercially minded, with a clear grasp of the trade-offs between efficiency
• and scale.
• Highly organised and diligent across a high volume of priorities, without losing
• accuracy.
• Analytical, using data to inform decisions and recommendations.
• Proactive, solutions-oriented and calm under pressure, with genuine ownership
• of outcomes.
• A collaborative team player across multi-disciplinary teams.

Kuala Lumpur, mostly remote, with 2 office days a month and some overlap with

Australian hours.