Influencer Marketing Executive - AstroLokal

In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising.

Today, Lokal is a house of focused apps, many products, one mission:
to connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they’ve always deserved.We now operate dozens of live apps across categories like:

Edutainment & Skill Learning – practical skills and learning in regional languages (GyanTV)
Matrimonial Matchmaking – hyperlocal, compatibility-first partner search (Lokal Matrimony)
Agri Consulting – farmer-first advisory in local languages (AgriLokal)
Local Jobs – blue- and grey-collar opportunities close to home (Lokal Jobs, Sahi Jobs)
Social & Community – Place to find & post social updates (Lokal app)
Emotional Well-being & Peer Support – safe spaces to talk and feel heard (Dostt & Eaze)
Astrology & Guidance – instant access to trusted Astrologers via chat and voice (AstroLokal)
Advisory Services – early bets in legal help, financial guidance, career counselling, and more

Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight+ AI. When someone opens a product we’ve built, they don’t wade through clutter; they get a straight line to what they came for.This is the story new teammates walk into:
a company that started as a whatsapp group, became a family of focused apps, and kept one belief at the centre — access changes lives.We ship fast. We learn fast. We build for Bharat.We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital

AstroLokal connects millions of users across Bharat with verified astrologers for live call and chat consultations on love, marriage, career, finance and more, in their own language. Most of our users are in Tier 2 and Tier 3 India. We’re looking for someone who understands this audience and the creators they trust.

• →Run AstroLokal’s influencer and creator campaigns day to day: sourcing, negotiation, briefing, execution and performance tracking
• →Build and scale creator campaigns aimed at Tier 2–3 audiences across Hindi and regional languages (Telugu, Tamil, Kannada, Marathi, Bengali and more)
• →Choose the right creators for each campaign, including astrology, devotional, spiritual, family, lifestyle and regional entertainment creators, based on audience fit, credibility and conversion potential, not just follower count
• →Design content integrations that feel native to the creator: story-led, culturally rooted, and built to drive installs and first consultations
• →Manage relationships with influencer agencies, talent managers and production houses to deliver campaigns at scale and on budget
• →Brief and work with production partners on creator-led and branded video for YouTube, Instagram, ShareChat, Moj and other short-video platforms
• →Track and optimise campaigns against performance metrics (CPI, CAC, first-recharge rate, ROAS), and share learnings with the performance marketing team
• →Help build a repeatable playbook and a vetted creator bench for always-on campaigns and festive peaks (Navratri, Diwali, wedding season, New Year)

• 1–3 years in influencer, creator or content marketing, preferably at a consumer app, agency or D2C brand with a Bharat-first audience
• Strong understanding of Tier 2–3 India: what content these audiences watch, which creators they trust, and how they make decisions
• A solid network of influencer agencies, talent managers and production houses that you’ve worked with directly
• A sharp eye for creators: you can spot authentic reach, fake engagement and creator–brand fit
• Hands-on experience with content integrations: you’ve run branded integrations that felt organic and can share the results
• A performance mindset: comfortable with data and measuring creator ROI, not just reach
• Comfort with astrology, spirituality or devotional content is a strong plus
• Fluency in Hindi; one or more regional languages is a bonus