Senior AI Strategist

We're living through a fundamental shift in how people discover, evaluate, and purchase products. The next generation doesn't respond to traditional marketing -- they build relationships with brands through authentic social interactions, seek recommendations from communities they trust, and expect personalized experiences that feel human, not corporate.

At Nectar, we're building the AI-native social operating system that enables this new era of commerce. We believe every social interaction should deepen the relationship between brands and their communities while creating genuine value for both sides.

Founded by ex-Meta product and engineering leaders, we've raised over $30M in total capital from investors including GV and True Ventures. We work with brands like Oura Health, Caraway, e.l.f. Cosmetics, Kosas, OLIPOP, and many more. We're building the future of social commerce -- where community, conversation, and commerce converge.

We're looking for a Senior AI Strategist to be a strategic partner to our brand customers. Our customers rely on AI Strategists for marketing strategy and AI strategy, and for a clear plan to reach their company goals through automation and AI. You'll own your accounts from onboarding through renewal, and be accountable for adoption, retention, and expansion.

This role is built for someone who has sat on the brand side, run accounts at an agency, or managed customers at a social or marketing tech platform. You have strong marketing instincts, you live on social, and you already speak our customers' language. Here, you'll bring that judgment to brands adopting AI agents for the first time, and help shape how our AI Strategist team works as it scales.

This is a hybrid role based in Palo Alto.

• Be the go-to advisor on marketing and AI strategy for your brand partners, from social and community managers up to VP and C-level leaders

• Understand each brand's company goals (growth, retention, CX, brand love) and map out how automation and AI agents get them there

• Bring a point of view on social strategy, community, creator programs, and content, and push customers toward their best results

• Build and run account plans tied to business outcomes, not just platform usage

• Lead onboarding for new accounts: kickoff, goal-setting, workflow setup, training, and hitting early milestones

• Own adoption, health monitoring, QBRs, and renewals across your book

• Spot risk early and lead the save plan when an account is at risk

• Identify and lead expansion opportunities with Account Executives, including new brands, regions, use cases, and products

• Design scalable AI workflows across engagement, social listening, creator tracking, customer care, and analytics

• Lead executive-ready QBRs that connect Nectar's impact to the metrics brands care about: engagement, sentiment, earned media, and revenue

• Keep customers ahead of what's next in AI and social, and help them adopt new capabilities as we launch them

• Mentor and support early-career AI Strategists through account shadowing, call feedback, and best practices

• Build playbooks, templates, and case studies that help the whole team scale

• Bring structured customer feedback to Product and Engineering, and partner with them on new launches

• Minimum 5 years of industry experience in at least one of these: