Marketing Specialist

As a Marketing Specialist, you will play a key role in executing data-driven email marketing campaigns that support business growth and strengthen audience engagement. You will manage the entire campaign lifecycle, from audience segmentation and content deployment to performance reporting and optimization. Using marketing automation platforms and CRM tools, you will help ensure campaigns reach the right audiences with relevant, timely messaging. You will analyze campaign results, identify trends, and translate insights into actionable recommendations that improve marketing effectiveness. Working collaboratively with marketing and cross-functional teams, you will contribute to lead generation, database health, and measurable business outcomes. This remote opportunity is ideal for a detail-oriented marketing professional who combines technical expertise, analytical thinking, and a continuous improvement mindset.

• Build, execute, and deploy end-to-end email marketing campaigns using Salesforce, Pardot (Account Engagement), Marketing Cloud Next, or equivalent marketing automation platforms.

• Create and manage audience lists, segmentation criteria, suppression lists, and automated marketing programs to ensure accurate and targeted campaign delivery.

• Build, maintain, and manage Salesforce campaigns, ensuring campaign structures and tracking mechanisms align with marketing objectives.

• Perform campaign quality assurance (QA) checks to verify content accuracy, audience selection, links, tracking parameters, and deployment readiness.

• Create and maintain email templates, forms, and landing pages to support campaign execution and audience conversion.

• Develop campaign performance reports and dashboards to monitor marketing effectiveness and communicate results to stakeholders.

• Analyze email engagement, campaign performance, and audience behavior to identify trends, opportunities, and areas for improvement.

• Track and report key performance indicators, including email opens, clicks, conversions, marketing-qualified leads (MQLs), and campaign influence.

• Support lead scoring, lead grading, and database health initiatives to improve lead quality and marketing data integrity.

• Provide data-driven recommendations to optimize campaign performance, strengthen audience engagement, and improve overall marketing effectiveness.

• Collaborate with relevant teams to align campaign execution, reporting practices, and performance objectives with broader business goals.

• Maintain high standards of accuracy, documentation, and operational efficiency throughout the campaign lifecycle.

• At least 3 years of professional experience in email marketing, marketing automation, campaign operations, or a related marketing discipline.

• Hands-on experience with Salesforce CRM, Pardot (Account Engagement), Marketing Cloud Next, or comparable email marketing and automation platforms.

• Proven ability to build, manage, test, and deploy email marketing campaigns from planning through execution and performance analysis.

• Strong understanding of audience segmentation, suppression lists, marketing automation workflows, and campaign management practices.

• Demonstrated reporting and analytical skills, including experience developing campaign performance reports and conducting trend analysis.

• Advanced proficiency in Microsoft Excel, with the ability to organize, analyze, and interpret marketing data accurately.

• Strong attention to detail and a quality-focused approach to campaign setup, data management, testing, and reporting.

• Ability to monitor key marketing metrics, interpret campaign results, and translate data into practical recommendations.

• Excellent organizational and time-management skills, with the ability to manage multiple campaigns, deadlines, and competing priorities.

• Strong communication and collaboration skills, with the ability to work effectively with cross-functional stakeholders and align marketing activities with business objectives.

• A proactive mindset, sound problem-solving abilities, and a commitment to continuous improvement and operational excellence.

Preferred qualifications:

• Familiarity with lead scoring and lead grading models used to assess prospect engagement and sales readiness.

• Experience with Power BI or similar business intelligence and reporting tools.

• Previous experience supporting business-to-business (B2B) marketing teams and campaigns.

• Ability to use performance data and audience insights to inform campaign strategy and improve marketing outcomes.