Product Marketing Manager
MarketingMarketing Manager
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Quick Summary
Technical Tools
MarketingMarketing Manager
Requirements
~1 min read- Experience: 3–7 years in product marketing, growth marketing, developer marketing, technical marketing, or B2B SaaS marketing.
- Strong understanding of technology products, preferably in data platforms, databases, analytics, cloud computing, AI, or developer tools.
- Demonstrated experience in product messaging, positioning, go-to-market campaigns, product launches, or technical content development.
- Exposure to growth campaigns, user acquisition, product adoption, activation, or marketing experimentation.
- Ability to simplify complex technical concepts into compelling, audience-specific marketing narratives.
- Comfort using AI tools and marketing analytics platforms to support research, execution, and optimization.
- Experience working with technical audiences and global teams is preferred.
Responsibilities
~1 min read- Execute product-led growth campaigns, marketing experiments, and product adoption initiatives across global markets.
- Support acquisition, activation, engagement, retention, and conversion strategies throughout the customer journey.
- Develop targeted campaigns for different audience segments and build scalable marketing programs.
- Monitor campaign performance and optimize initiatives based on engagement, conversion, and product usage metrics.
- Collaborate with growth teams to identify opportunities for improving user acquisition and product adoption.
- Develop product positioning, messaging frameworks, value propositions, and compelling use-case narratives.
- Translate technical product capabilities into clear customer benefits and business outcomes.
- Create product pitch decks, competitive presentations, launch materials, blogs, guides, case studies, and other marketing assets.
- Support global product launches, go-to-market strategies, and integrated marketing initiatives.
- Ensure consistent product messaging across campaigns, sales enablement materials, and customer-facing communications.
- Build awareness, engagement, and adoption among developers, data engineers, data analysts, and technical decision-makers.
- Plan and execute developer-focused campaigns, technical events, workshops, meetups, and ecosystem initiatives.
- Develop technical marketing content that supports product discovery, evaluation, and adoption.
- Understand the needs, objections, and adoption barriers of technical audiences and incorporate these insights into marketing programs.
- Collaborate with Developer Relations and Product teams to strengthen engagement with technical communities.
- Conduct market research, customer research, competitor analysis, and industry trend assessments.
- Identify market opportunities, competitive differentiators, and emerging customer needs.
- Analyze competitor positioning, messaging, product capabilities, and go-to-market strategies.
- Translate research findings and customer feedback into actionable recommendations for product positioning and campaign development.
- Track campaign ROI, engagement, acquisition, activation, product usage, and qualified lead generation.
- Use marketing analytics platforms and AI-powered tools to improve research, content creation, campaign execution, and productivity.
- Collaborate with Product, Growth, Marketing, Sales, and Developer Relations teams to deliver integrated marketing programs.
- Support global marketing initiatives while adapting messaging and execution to relevant audiences and markets.
- Use performance insights and experimentation results to continuously improve marketing effectiveness.
- B2B SaaS Product Marketing: Experience in product positioning, messaging, go-to-market campaigns, product launches, and value proposition development.
- Product-Led Growth (PLG): Understanding of growth strategies focused on user acquisition, activation, engagement, retention, and conversion.
- Technical Product Marketing: Ability to understand technology products and communicate their value effectively to technical and business audiences.
- Strong writing, presentation, research, analytical, and communication skills.
- Experience executing marketing campaigns and evaluating performance through relevant metrics.
- Ability to work collaboratively with cross-functional teams in a global environment.
- Developer Marketing: Experience engaging developers, data engineers, data analysts, and technical communities.
- Market Research: Ability to analyze market trends, customer needs, and emerging opportunities.
- Competitive Analysis: Experience identifying competitor strengths, weaknesses, positioning, and differentiation opportunities.
- Familiarity with data platforms, databases, analytics, cloud technologies, AI products, or developer tools.
- Experience with marketing analytics platforms, growth experimentation, and AI-powered marketing tools.
- Exposure to technical content development, developer events, workshops, and ecosystem marketing.
Location & Eligibility
Where is the job
Chennai, India
On-site at the office
About this job
- Posted
- Today
Listing Details
- Posted
- October 28, 2026
- First seen
- October 28, 2026
- Last seen
- October 28, 2026
Posting Health
- Days active
- 0
- Repost count
- 0
- Trust Level
- 60%
- Scored at
- October 28, 2026
Signal breakdown
freshnesssource trustcontent trustemployer trust
External application
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