Brand Executive

• 2–5 years of experience in brand management, integrated marketing, advertising, or consumer marketing.
• Experience working with premium, luxury, retail, jewellery, fashion, beauty, or lifestyle brands is preferred.
• Strong understanding of integrated marketing communication across ATL, BTL, digital, and offline channels.
• Excellent creative appreciation and the ability to develop, assess, and refine consumer-facing communication.
• Strong project management and stakeholder coordination skills, with excellent attention to detail.
• Ability to manage multiple campaigns, agency partners, competing priorities, and tight deadlines.
• Strong written and verbal communication, presentation, and interpersonal skills.
• Commercial awareness and an understanding of how brand communication contributes to business objectives.
• A keen interest in brands, consumer behaviour, emerging trends, design, and premium storytelling.

• →Drive end-to-end execution of integrated 360° marketing campaigns, from brief development and creative ideation to asset production, launch, and amplification.
• →Collaborate with creative agencies to develop compelling campaign concepts, communication platforms, and channel-specific creative assets.
• →Ensure consistent brand messaging and premium positioning across ATL and BTL channels, including television, digital, social media, outdoor, print, websites, CRM, retail, visual merchandising, and other consumer touchpoints.
• →Lead category communication across online and offline platforms, including campaign planning, creative development, and execution.
• →Work closely with internal teams to translate business objectives, product priorities, and category strategies into effective consumer-facing communication.
• →Manage campaign calendars, creative asset trackers, timelines, approvals, and execution across multiple stakeholders.
• →Coordinate with media and digital marketing teams to align creative communication with media strategies and channel requirements.
• →Monitor campaign performance, analyse outcomes, and identify insights to improve future marketing initiatives.
• →Maintain adherence to brand guidelines, creative quality standards, and premium brand positioning across all communication.
• →Manage multiple projects and agency relationships while ensuring timely delivery and effective execution.

Internal Stakeholders: Merchandising, Retail, Design, Visual Merchandising, Media, Website/E-commerce, CRM, BTL, and Social Media teams.

External Stakeholders: Creative agencies, social media agencies, digital media agencies, and production partners.

• Integrated Marketing
• ATL Marketing
• BTL Marketing

• Premium Brand Communication
• 360-Degree Marketing
• Digital Marketing