Category Manager Wellbeing & Small Domestic Appliances

At the Electrolux Group, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people, and our planet. We share ideas and collaborate to develop solutions that deliver enjoyable and sustainable living.

We are looking for a commercially driven and entrepreneurial Category Manager to lead the growth and profitability of a strategic product category across the region EMEA. You will be working on our Wellbeing & Small Domestic Appliances category.

This role is responsible for ensuring the category delivers against sales, market share, profitability, and portfolio objectives through effective portfolio management, pricing, product launches, and cross-functional coordination. Working closely with Sales, Marketing, Finance, Supply Chain, and Product Line teams, the EMEA Category Manager acts as the key link between strategy and execution, ensuring regional business priorities are translated into tangible commercial results.

The successful candidate will combine strong commercial acumen with operational excellence and will play a critical role in managing the category lifecycle, supporting growth initiatives, and driving business performance across the region.

• Monitor category sales, market share, profitability, and key business KPIs across the EMEA region.
• Identify performance gaps and define corrective actions to achieve business objectives.
• Lead annual budget planning, three-year business planning, forecasting, and performance management.
• Identify opportunities to optimize assortment, product mix, costs, and pricing to improve category performance.

• Define the regional portfolio strategy, range architecture, and GenPlan, ensuring alignment with global category priorities and regional market needs.
• Translate consumer, market, and competitive insights into actionable portfolio, innovation needs, and business development opportunities.
• Define New Product Introduction (NPI) ambitions, including business cases, target product positioning, feature requirements, and cost targets.
• Manage the regional product portfolio throughout the product lifecycle, including launches, maintenance/approvals in PRIME, and phase-out activities.
• Support product assortment decisions and range optimization initiatives (complexity reduction).
• Partner with Supply Chain on launches, availability, and stock risks.

• Partner closely with Sales, Marketing, Trade Marketing, and Commercial Areas to deliver successful product launches and category initiatives ensuring excellence in Go-to-Market execution from strategy through launch and commercialization.
• Align stakeholders around category priorities and act as the key category expert and strategic advisor within the regional organization.

• Continuously monitor market trends, consumer behavior, competitive dynamics, and emerging technologies.
• Translate insights into strategic recommendations and growth initiatives that strengthen category performance and market position.
• Identify new business opportunities, whitespace segments, and untapped growth potential across markets and channels.

You are a commercially minded business leader who combines strategic thinking with strong financial acumen and go to market execution excellence. You are comfortable influencing across a complex matrix organization and have a proven track record of turning market opportunities into profitable business results.

You are highly organized and execution-oriented, with the ability to manage multiple projects and priorities simultaneously.

You are Proactive, hands-on, and focused on delivering measurable business results.

You thrive in environments where growth, innovation, and collaboration are critical to success. Able to balance strategic priorities with day-to-day operational management.

• University degree in Business, Marketing, Economics, Engineering, or a related field.
• Strong financial and commercial acumen with experience managing business cases, profitability analysis, pricing, and investment decisions.
• Proven experience driving category growth, market share expansion, and profitable business outcomes.
• Strong understanding of Sales, Marketing, Product Management, and Finance.
• Experience in international and matrix organizations.
• Experience in manufacturing industries such as Home Appliances, Consumer Electronics, Automotive, or similar sectors is highly desirable.
• Strong analytical capability combined with strategic thinking and business judgment.
• Excellent stakeholder management, influencing, and communication skills.
• Fluent in English, written and spoken.