Senior Director, Growth Marketing (Bible Gateway)

The Senior Director of Growth Marketing will lead the overall growth strategy and integrated digital marketing initiatives for a leading digital Bible platform and its premium subscription service. This senior leadership role focuses on accelerating customer acquisition, strengthening subscriber engagement, improving retention, and building long-term brand equity across domestic and international markets. You will oversee a comprehensive direct-to-consumer (DTC) marketing ecosystem spanning performance marketing, CRM, email, SMS, push notifications, organic search, and emerging AI-powered discovery channels. Working closely with marketing, product, and analytics teams, you will translate customer insights and performance data into actionable strategies that drive sustainable revenue growth. You will also build, mentor, and develop a high-performing marketing team while optimizing budgets, campaigns, and customer journeys. This is an exciting opportunity for a strategic, hands-on marketing leader to shape the growth trajectory of a mission-driven digital platform with a substantial audience and significant expansion potential.

• At least 10 years of experience in digital marketing within a direct-to-consumer (DTC) or business-to-consumer (B2C) environment, including at least 5 years in a team leadership or management role.

• Demonstrated success developing and executing growth strategies for consumer-facing digital businesses, ideally with significant experience in subscription-based products or services.

• Strong hands-on expertise in CRM, email marketing, social media, paid media, and integrated digital marketing, with a clear understanding of how channels work together to drive acquisition, engagement, and retention.

• Proven experience managing substantial performance marketing budgets and delivering against revenue, customer acquisition, and ROAS targets.

• Strong understanding of marketing performance metrics, including customer acquisition cost (CAC), customer lifetime value (LTV), conversion rates, retention, churn, and return on advertising spend.

• Experience designing and optimizing marketing funnels, including landing pages, paid acquisition campaigns, conversion optimization, and structured A/B testing programs.

• Deep knowledge of customer journey mapping, audience segmentation, personalization, lifecycle marketing, and data-driven campaign optimization.

• Experience building and scaling marketing teams, recruiting talent, establishing effective processes, and developing high-performing, collaborative teams.

• Demonstrated ability to lead marketing transformation initiatives, introduce new approaches, and improve the effectiveness and scalability of digital marketing operations.

• Strong analytical skills, with the ability to interpret complex performance data, synthesize customer insights, and translate findings into practical strategies that support business growth.

• Familiarity with SEO, GEO, organic audience development, and emerging AI-powered search and discovery channels.

• Excellent leadership, communication, and stakeholder management skills, with the ability to influence cross-functional teams and build alignment around strategic priorities.

• A hands-on leadership style that balances strategic thinking with operational execution, attention to detail, and accountability for results.

• Strong creative and critical-thinking abilities, sound judgment, and the confidence to make timely, data-informed decisions in a changing digital environment.

• A proactive, results-oriented mindset with a commitment to experimentation, continuous improvement, and delivering exceptional digital customer experiences.

• Genuine enthusiasm for creating meaningful, engaging digital experiences that support the needs and interests of diverse audiences.