Senior Influence Executive

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Borderless Creativity—innovating at the intersection of intelligence, imagination and influence, with experts across advertising, sports & entertainment, PR & social, consulting, and health collaborating seamlessly across more than 120 offices spanning 90 countries. Ogilvy was named Network of the Year at the 2026 Cannes Lions International Festival of Creativity and ranks as the #1 global agency network for creative excellence and effectiveness by WARC for the fourth consecutive year, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Senior Influence Executive

WPP Onefluence is seeking a dynamic and trend-savvy Senior Influencer Executive to join our team dedicated to L'Oréal. The ideal candidate will be responsible for driving successful influencer marketing campaigns that align with L'Oréal's brand objectives.

As the Senior Influencer Executive, you will lead influencer strategy and campaign execution across social platforms to amplify brand awareness, drive engagement, and grow our community within the beauty space.

You’ll be responsible for managing influencer relationships, developing creative campaign concepts, and ensuring brand alignment with both macro and micro creators.

• →Influencer Strategy & Campaign Management
• →Develop and execute influencer campaigns for new product launches, brand awareness, and seasonal initiatives.
• →Identify and onboard relevant beauty influencers (macro, micro, and nano) across TikTok, Instagram, YouTube, and emerging platforms.
• →Create and manage influencer briefs, contracts, timelines, and budgets.
• →Oversee influencer content production to ensure brand tone, aesthetic, and compliance with marketing guidelines.
• →Relationship Management
• →Build and maintain strong relationships with top-tier beauty influencers, talent managers, and agencies.
• →Act as the main point of contact for influencer collaborations and ongoing partnerships.
• →Performance & Reporting
• →Monitor and analyse influencer campaign performance using analytics tools.
• →Deliver insights and recommendations to optimize future campaigns.
• →Report on ROI, engagement metrics, and audience growth.
• →Cross-Functional Collaboration
• →Work closely with PR, social media, e-commerce, and creative teams to ensure consistent messaging and amplification.
• →Support integrated marketing initiatives that combine influencer, content, and brand storytelling.
  
  

• 2-3 years of experience in influencer marketing, preferably within the beauty, cosmetics, or lifestyle industry.
• Strong understanding of social media platforms and influencer ecosystems.
• Excellent communication, negotiation, and relationship management skills.
• Analytical mindset with experience using tools like Traackr, or similar.
• Creative eye for beauty trends, social storytelling, and content aesthetics.
• Ability to manage multiple projects and stakeholders in a fast-paced environment
• Existing network of beauty influencers or creators.
• Experience with paid and seeding influencer amplification or affiliate programs.
• Understanding of emerging platforms (e.g., TikTok Shop, Threads, YouTube Shorts).