Digital Media Buyer - Corebridge Direct

Who We Are

At Corebridge Financial, we believe action is everything. That’s why every day we partner with financial professionals and institutions to make it possible for more people to take action in their financial lives, for today and tomorrow.

We align to a set of Values that are the core pillars that define our culture and help bring our brand purpose to life:

• We are stronger as one: We collaborate across the enterprise, scale what works and act   decisively for our customers and partners.
• We deliver on commitments: We are accountable, empower each other and go above and beyond for our stakeholders.
• We learn, improve and innovate: We get better each day by challenging the status quo and equipping ourselves for the future.
• We are inclusive: We embrace different perspectives, enabling our colleagues to make an impact and bring their whole selves to work.

Corebridge Direct is seeking a Digital Media Buyer to nurture, optimize, and grow existing and new media campaigns. This role is accountable for driving new lead acquisition and written premium across multiple digital media channels, with an emphasis on social media, as well as opportunities across email marketing, paid search, vertical ad listings, and emerging media channels. The Digital Media Buyer is responsible for the planning, execution, buying, optimization, performance analysis, creative collaboration, and vendor management of assigned campaigns. As a key member of the in-house marketing department, the Digital Media Buyer will collaborate with the media team to achieve weekly, monthly, and annual performance goals. The Digital Media Buyer will also collaborate on creative concepts, steward the creative development process through completion, and support the management of creative assets. The ideal candidate is inquisitive, innovative, creative, competitive, and motivated to continuously improve campaign performance and deliver strong results and return on investment.

• Execute and optimize digital media campaigns designed to drive quality leads, written premium, and established performance goals.
• Drive written premium and profitability growth across assigned media channels and campaigns.
• Manage campaign budgets and pacing to align investment with media strategy, lead targets, and performance goals.
• Manage paid social campaigns, including campaign setup, audience targeting, creative and copy testing, budget pacing, performance optimization, and reporting.
• Support the creation and management of social media pages and coordinate timely, compliance-approved responses to consumer comments, as needed.
• Identify and test new media partners, platforms, audiences, campaign strategies, and opportunities to expand quality lead volume and improve performance.
• Negotiate rates and buying terms across applicable media models, including cost-per-click and cost-per-lead, to maximize campaign performance and efficiency.
• Continuously analyze campaign performance and use data-driven judgment to make short- and long-term optimizations that improve lead volume, efficiency, and overall campaign performance.
  • Provide routine reporting to the Director of Media and Marketing on campaign performance, optimization insights, challenges, opportunities, and pacing trends.
• Share campaign learnings, successes, challenges, and test results with the media team to identify opportunities that can be applied across media channels, audience strategies, and creative messaging.
• Conduct ongoing monitoring of website domains, email creative, and opt-out suppression lists to ensure vendor compliance with corporate brand and CAN-SPAM guidelines.
• Collaborate with legal, compliance and corporate marketing teams to ensure that campaign creative messaging, landing pages and social media content adheres to compliance and brand standards.
• Collaborate with Procurement and Legal on vendor onboarding, including coordination of contract development and execution.
• Collaborate with the media team, vendors, and campaign platforms to accurately apply weekly expenses to the media plan.
• Reconcile vendor invoices and submit documentation for payment processing.
• Stay current on industry trends, competitive activity, and emerging opportunities, and provide recommendations for testing and growth.
• undefined undefined2+ years of experience in digital media buying, performance marketing, direct response marketing, or lead generation, with hands-on paid social experience.Experience managing campaigns within paid social advertising platforms, including Meta Ads Manager; exposure to other digital media buying platforms is preferred.Experience with campaign setup, audience targeting, budget management, optimization, testing, and performance reporting.Working knowledge of CPC, CPL, and other performance-based buying models.

• • Experience collaborating on digital creative, ad copy, messaging, and testing strategies.
  • Strong relationship-building and negotiation skills.
  • Strong organizational skills and keen attention to detail and accuracy.

• Flexible and adaptable to changes in business strategy, media performance, consumer behavior, and the digital marketplace in a fast-paced environment.

• • Clear written and verbal communication skills with the ability to work effectively across internal teams, media partners, and vendors.

• Ability to analyze campaign results and translate performance data into actionable optimization recommendations.

• • Proficiency in Microsoft Office, particularly Excel.
  • Self-motivated with the ability to manage multiple campaigns, priorities, and deadlines.
  • Strong quantitative skills with the ability to analyze campaign costs, performance metrics, budgets, and ROI.
  • Bachelor’s degree in Marketing, Communications, Advertising, Media Studies, or a related field (preferred but not required).

• Experience with email marketing, paid search, digital lead generation, or other performance media channels.
• Working knowledge of CAN-SPAM requirements, email deliverability, HTML, and email creative development.
• Experience working within regulated industries or environments requiring advertising, legal, or compliance review.

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Why Corebridge?

At Corebridge Financial, we prioritize the health, well-being, and work-life balance of our employees. Our comprehensive benefits and wellness program is designed to support employees both personally and professionally, ensuring that they have the resources and flexibility needed to thrive.

Benefit Offerings Include:

• Health and Wellness: We offer a range of medical, dental and vision insurance plans, as well as mental health support and wellness initiatives to promote overall well-being.
• Retirement Savings: We offer retirement benefits options, which vary by location.  In the U.S., our competitive 401(k) Plan offers a generous dollar-for-dollar Company matching contribution of up to 6% of eligible pay and a Company contribution equal to 3% of eligible pay (subject to annual IRS limits and Plan terms). These Company contributions vest immediately.
• Employee Assistance Program: Confidential counseling services and resources are available to all employees.
• Matching charitable donations: Corebridge matches donations to tax-exempt organizations 1:1, up to $5,000.
• Volunteer Time Off: Employees may use up to 16 volunteer hours annually to support activities that enhance and serve communities where employees live and work.
• Paid Time Off: Eligible employees start off with at least 24 Paid Time Off (PTO) days so they can take time off for themselves and their families when they need it.