Lead Generation and Demand Specialist

You will create the qualified pipeline that our Enterprise Sales team closes. This is a hands-on individual contributor role: you will prospect, run outbound campaigns, qualify inbound interest and book meetings with mortgage lenders, working closely with Enterprise Sales Managers, Marketing and our Partnerships/ Adoption team.

• →Prospect into your assigned territories, from the top 200 lenders down market, including independent mortgage bankers, banks, credit unions and brokers.
• →Build and run multi-touch outbound sequences across email, phone and LinkedIn, tailored by lender type and buyer role.
• →Respond quickly to every inbound lead, qualify it, and route it to the right Enterprise Sales Manager/ Customer Success Manager with full context. 
• →Follow up on partner-sourced leads, events and webinars in coordination with the Marketing team. 
• →Book qualified discovery meetings and hand them off with clear notes on need, timing and decision makers.
• →Keep HubSpot accurate and current: contacts, activity, lead status and attribution.
• →Test messaging and share what is working (and what isn’t) with Sales and Marketing every week.
• →Take part in weekly role play on messaging and objection handling.

• 2+ years in business development, sales development or demand generation for B2B SaaS.
• Mortgage industry experience is strongly preferred; you can speak to lender pain points with credibility.
• A track record of hitting or beating meeting and pipeline targets.
• Strong writing and phone skills, and comfort with high-volume, personalized outreach.
• Hands-on experience with HubSpot (or Salesforce) and sales engagement tools.
• Self-driven, organized and coachable, and comfortable working remotely with a distributed team.