Senior Director, Global Category & Innovation Marketing Intelligence Services

We always start with empathizing with people - showing passion for consumers and their lives. We focus on persistent multi-year brand platforms and create human-centric engagement through experiences leveraging passion points (music, gaming, sports), occasions & rituals (uplifting breaks, meals), iconicity and sustainability. This role is a strategic leadership position aimed at identifying growth areas for our key global customer. We are looking for a candidate who is an expert in gathering research and insights to support data-driven decision-making.

• →Serve as the Insights SME and Hub, stewarding actionable insights, understanding and utilizing insights resources, developing primary research, and leading Business Performance & Insights Sharing.
• →Lead Insights and Situation Assessment for Operating Unit planning, contributing to the development of Annual Business Planning (ABP) and Long-Range Planning (LRP), and advise senior leadership.
• →Lead the creation and execution of custom research driven by strategic customer needs.
• →Serve as resident Futurist and support the team in working with a Futures Thinking mindset.
• →Maintain and improve business intelligence tools to democratize data access across the division.
• →Contribute to custom analyses using internal and syndicated sources to provide insights and fact-based points of view on key business and strategic issues.

• Bachelor’s degree in Marketing, Business or related field, Masters preferred.
• 7+ years of experience in strategy, insights, brand, customer, business intelligence, and/or guest research. Experience in data-driven decision making and analytics.
• Strong business and consumer insights: Ability to identify a consumer or customer problem worth solving or an opportunity worth investing in.
• Excellent design solutions: Ability to recommend strategic focus areas to address business problems and opportunities, in alignment with strategic priorities.
• Proficient in horizon scanning: Continuously monitors business and macro environments for impact to strategy.
• Exceptional data-driven storytelling: Ability to consolidate data, analyze for insight, and translate into a clear and compelling story.
• Strategic priority management: Ability to utilize both external and internal learning to adapt existing solutions to address emerging business opportunities.
• System leadership and alignment: Ability to develop explicit plans to ensure profitability at scale by prioritizing shared value and aligned interests with System partners.
• Proficiency in maintaining and enhancing business intelligence tools in PowerBI.
• Ability to learn and effectively use data platforms (e.g., CCV Harmoni) to obtain and analyze relevant information.

• Career Development: The Coca-Cola Company offers a wide range of resources and programs to support your career development, including global learning programs and leadership development programs.
• Innovation & Technology: The ability to work with an award-winning team that is on the cutting edge of innovation. 
• Learning Culture: Access to resources such as LinkedIn Learning and management programs that give you the resources to continually develop your skills and knowledge. 

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Location(s):

Travel Required:

Relocation Provided:

Job Posting End Date:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.