Marketing Director

This is an exciting opportunity for an experienced marketing leader to drive profitable growth for a design-focused e-commerce business serving both consumers and professional clients. You will oversee the full marketing ecosystem, spanning paid acquisition, email and SMS, affiliate partnerships, social media, and on-site performance. A key priority will be expanding the B2B trade program by attracting and retaining interior designers, architects, and hospitality clients. You will combine creative strategy, data-driven decision-making, and financial discipline to maximize marketing effectiveness. Working within a lean, remote team, you will lead internal specialists and external partners while collaborating closely with finance, merchandising, and sales. This hands-on leadership role offers the opportunity to shape marketing strategy, strengthen measurement practices, and build a scalable growth engine.

The ideal candidate is a commercially minded marketing leader with strong e-commerce expertise, a creative perspective, and the analytical skills needed to turn marketing investment into sustainable profitability.

• At least 7 years of experience in e-commerce marketing, including 3 or more years leading performance marketing and managing budgets.

• Hands-on expertise in Google Ads, Meta advertising, affiliate marketing, and multi-channel campaign optimization.

• Demonstrated success driving profitable growth rather than focusing solely on revenue or acquisition volume.

• Experience marketing to B2B or trade audiences, such as designers, architects, hospitality professionals, or other business buyers, or a well-developed strategy for building these segments.

• Experience owning a marketing budget or P&L and partnering with finance on forecasting, contribution margin, and profitability-driven investment decisions.

• Strong understanding of how creative strategy influences performance, including the ability to develop briefs, structure experiments, and interpret creative testing results.

• A strong eye for design, branding, and product storytelling, with the ability to distinguish compelling creative from ineffective messaging.

• Comfort working with marketing analytics and measurement tools, including GA4 and BigQuery or comparable platforms.

• Proven ability to manage, coach, and develop a small team while coordinating external agencies and business partners.

• A builder's mindset, with the ability to introduce structure, establish priorities, and remain hands-on in a lean, fast-moving environment.

• Experience in home furnishings, furniture, or design-led retail is a plus.

• Familiarity with Klaviyo for email and SMS marketing, as well as Instagram and Pinterest for organic social media, is advantageous.

• Strong communication, analytical thinking, collaboration, and leadership skills.

• Ability to work remotely and collaborate effectively with a distributed team.