Senior Marketing Manager, aRTD - Philippines

• Develop and implement marketing plans for Alcoholic Ready-To-Drink beverages (aRTDs), with primary responsibility for the Philippines and additional responsibility for Singapore. The company’s current global portfolio of aRTDs includes Jack Daniel’s & Coca-Cola, Bacardi & Coca-Cola, Absolut & Sprite and local brands such as Lemon-Dou.
• Lead the development of the socialising ritual in the Philippines to generate value for customers and drive growth for the system, with additional responsibility for planning and activation in Singapore.
• Reporting to the Director, Marketing for aRTD in the ASP region, we are looking for a passionate brand builder and strategic thinker who is results-driven, thrives on building strong relationships, and will be proud to represent our brands. The ideal candidate will bring brand management experience within the alcoholic beverages category in the Philippines.

• Work closely with OU (Operating Unit) Emerging Category Marketing Team and provide market input to ensure multi-country brand programs, innovation projects and the overall brand strategy meet local needs

• Adapt Global and Regional Brand Plans to optimize for local needs – including consultation and alignment with Regional Category Team and Bottling Partners.

• Input into End-2-End consumer & shopper engagement strategy and identify market-specific engagement opportunities

• Manage brand activation in market: including POS (Point of Sale) activations & promos and experiential marketing and events (using marketing assets), in coordination with bottlers & external partners
• Lead transcreation, localization and real-time amplification of campaigns working directly with agencies partners across ATL & BTL

• Manage bottler alignment on the category marketing plan: portfolio priorities and category / brand strategies and plans, including objectives, DME (Direct Marketing Expense) investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns, in partnership with the Philippines & Singapore Commercial teams and Franchise Leadership.

• Support the System (The Coca-Cola Company & Coca-Cola Europacific Aboitiz Philippines) in Customer & Shopper marketing agenda, maintaining strong relationships with key customers

• Role will interact frequently with Franchise Leadership teams, Philippines & Singapore Commercial teams, Bottling Partners, external parties (activation agencies, media) and other external partners.

Does this sound like you?

• You’re an entrepreneurial marketer who likes to push boundaries and challenge the status quo
• You love the challenge of scaling up start-up brands & building new categories
• You are thrilled to see brand ideas come to life in market and passionate about making things happen - turning ideas from good to great through brilliant activations
• You enjoy collaborating with diverse, multi-cultural marketing and commercial experts across our global network to execute never been done before brand ideas
• You have a keen interest in the alcohol sector and in the interests and passions of young adults

• Strong marketing and leadership experience (8-10 years) with recent experience in Spirits, aRTD or Beer Categories
• Bachelor’s degree
• Direct experience working with global brands and with marketing activation is ideal
• Experience working in cross-functional teams and cross-geographical teams
• Experience with ‘social first’ and ‘experience led’ marketing campaigns
• Broad knowledge of the workings of the alcohol and HORECA (hotel, restaurant, and café channel) sectors

Location(s):

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We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.