Senior Director, Global Media AI Governance & Investment Integrity

The media industry is in the midst of a structural shift unlike any in decades, driven by automation, algorithmic optimization, and generative AI. These forces are adding complexity to traditional planning, buying, and creative processes — converging first-party data, synthetic content, and commerce into a single AI-mediated ecosystem.

For The Coca‑Cola Company, this transformation presents enormous opportunities and critical governance challenges. The Senior Director, Global Media AI Governance & Investment Integrity will lead the strategy and execution of global governance frameworks for AI-driven media, ensuring transparency, brand safety, and ethical practices safeguard business growth in an increasingly automated landscape.

Based in Atlanta or London with global accountability, this role combines governance leadership with deep technical fluency. As a people leader and network builder, you will partner with agencies, platforms, regulators, and internal teams to position The Coca‑Cola Company at the forefront of responsible innovation, creating scalable systems that interrogate algorithms without stifling progress.

• Lead design of The Coca‑Cola Company’s AI Media Governance Framework, including policies, standards, and operational controls for algorithmic planning, buying, and generative creative.
• Build a classification system for AI decisions—from human-led through fully autonomous—and define oversight protocols for each category.
• Formalize disclosure and accountability standards to ensure transparency across agencies, platforms, and third parties.
   

• Define global governance benchmarks for AI-era investments, moving beyond legacy metrics to attention, authenticity, and contextual alignment.
• Deploy an AI Investment Quality Dashboard, surfacing verification and brand safety insights for executive decision-making.
• Establish The Coca‑Cola Company’s policy on relevance vs. reach trade-offs, balancing algorithmic outputs with sustainable brand equity.
   

• Set brand safety governance for AI-mediated environments, ensuring calibration of contextual classifiers and prevention of harmful adjacency.
• Implement AI-driven SPO governance and MFA mitigation powered by algorithmic evaluation of supply quality.
• Publish quarterly AI Media Transparency Reports to leadership outlining risk, compliance health, and AI usage footprint.
   

• Redesign agency scorecards to add AI governance KPIs such as transparency audits and bias reporting.
• Negotiate AI-specific terms into contracts with agencies and platforms (Google, Meta, Amazon, TikTok, Trade Desk).
• Institutionalize structured AI governance reviews in global QBRs and annual evaluations to ensure partner accountability.
   

• Direct governance over AI-augmented media stacks inclusive of DSPs, AI-driven creative platforms, and ID resolution systems.
• Define usage standards for first-party data in AI modeling compliant with GDPR, CCPA, and evolving AI legislation (such as the EU AI Act).
• Anticipate and respond to regulatory shifts, embedding compliance into operational media workflows globally.
   

• Build and deploy AI-powered governance operations using LLM-based contracting, anomaly detection, and automated compliance pipelines.
• Deliver AI literacy programs globally for marketing teams to ensure safe, informed adoption of algorithm-driven execution.
• Maintain a live AI Governance Playbook refreshed quarterly reflecting regulatory and technology evolution.
• Represent The Coca‑Cola Company within industry forums (WFA, IAB Tech Lab, TAG) to shape and adopt cross-industry AI advertising governance principles.

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related discipline; advanced degree preferred.
• 12+ years in media governance, investment integrity, or adtech/martech operations with global scope, ideally at the leading edge of AI and digital media.
• Balances bold experimentation with sound governance, driven by relentless curiosity to lead through an ever-evolving landscape.
• Expertise in AI-optimized media systems and platforms (Google Performance Max, Meta Advantage+, DV360 AI, The Trade Desk Koa).
• Ability to embed governance standards in contracts, performance metrics, and operational monitoring globally.
• Strong understanding of programmatic ecosystems (DSPs, clean rooms, ID frameworks) and related algorithmic controls.
• Familiarity with evolving AI regulatory requirements and applications in media governance (GDPR, CCPA, EU AI Act).
• Leadership in team development, risk management, and influencing multi-stakeholder environments.
• High digital and AI fluency supported by frequent use of compliance automation and AI collaboration tools.

• Position you as a strategic leader shaping global AI governance practices, ensuring Coca‑Cola operates responsibly and competitively in an evolving media landscape.
• Provide access to an enterprise-level innovation agenda leveraging AI-powered compliance tools, dynamic dashboards, and advanced adtech solutions.
• Empower your leadership impact globally through deep engagement with markets, agency holding companies, key platforms, and global governance forums.
• Offer a platform for professional growth at the intersection of media, technology, ethics, and business strategy through ongoing learning and real-world transformation initiatives.

This role may be located in Atlanta, Georgia or London, United Kingdom. Candidates must be legally authorized to work in the country in which they are applying. Candidates applying for UK-based positions must already reside in the UK and possess the required work authorization. Relocation assistance is available only for eligible domestic relocations within the United States and is not available for international relocation to the United States or the United Kingdom.

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Long-term Incentive reference value is a market-based competitive value for your role.

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We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.