Senior Product Marketing Manager - Platform

At Macmillan Learning, we're committed to driving innovation that transforms education. We seek team members who thrive on pushing boundaries, envisioning future possibilities, and building solutions that make a lasting impact. Whether you're a Pioneer shaping bold new ideas, a Builder turning possibilities into reality, or a Stabilizer optimizing for success, you'll play a vital role in advancing our mission. If you’re interested in helping shape what’s next in education, we’d love to hear what you could bring to Macmillan Learning.

As the Senior Product Marketing Manager, Platform, you will shape and drive the go-to-market strategy for Macmillan Learning's core digital platforms. Reporting to the Director, Product Marketing, Platforms, you will turn complex technical capabilities and market insights into compelling positioning, clear messaging, and high-impact sales enablement tools. Working across product, marketing, and sales disciplines, you will ensure our learning technology delivers measurable value to educators and students alike.

• →You'll develop and execute comprehensive go-to-market strategies for technology platforms, aligning marketing campaigns to achieve adoption and revenue goals.
• →You'll lead cross-functional launch teams to position new platforms, features, and capabilities, crafting narrative themes that differentiate our solutions in the market.
• →You'll create audience-segmented positioning, personas, and messaging frameworks that bring technical concepts to life through use cases and storytelling.
• →You'll serve as the voice of the market, synthesizing customer feedback, adopter flows, and competitive research to inform product roadmaps and demand generation strategies.
• →You'll partner with Field Marketing and Sales leadership to design standardized sales enablement tools, including battlecards, positioning guides, and presentation decks.
• →You'll supervise and mentor a team of three marketing professionals, establishing priorities, providing continuous coaching, and supporting professional development.
• →You'll collaborate with external partners, authors, and consultants to coordinate marketing presentations, recruit peer consultants, and execute key campaigns.

• A college degree or equivalent practical experience.
• Minimum of 2 years of product marketing experience.
• Demonstrated experience supervising, coaching, or delegating work to team members.
• Strong written and verbal communication skills with the ability to convey complex ideas credibly across all levels of an organization.
• Proven strategic and analytical thinking skills to synthesize customer data, evaluate market trends, and make sound business decisions.
• Comfort navigating ambiguity and managing complexity while driving projects forward independently.
• Strong collaboration skills with a track record of building consensus across cross-functional, distributed teams.

• 3 to 5 years of technology product marketing or SaaS experience.
• Working knowledge of Salesforce and PowerBI.
• Experience leveraging AI-supported marketing workflows, tools, and analytics.
• Product Marketing Alliance (PMA) certification.

$120,000 - $130,000 per year

Remote or Office Based

Travel is estimated at approximately 10% for meetings, events, or campus visits.

At Macmillan Learning, we believe diverse perspectives and backgrounds enrich our mission to improve lives through learning. We actively seek candidates who reflect a wide range of identities, experiences, and communities. We are an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, ethnicity, national origin, sex, sexual orientation, gender, gender identity or expression, disability status, physical ability, neurodiversity, genetic information, protected veteran status, family and economic status and background, geographical status and background, or any other characteristic protected by federal, state, or local law. You can read more about our Diversity, Equity, & Inclusion initiatives here.