Lifecycle Marketing Manager

• Honesty: You communicate transparently and build trust through your actions.
• Ownership: You take responsibility for outcomes and follow through on commitments.
• Collaboration: You value diverse perspectives and work effectively across teams.
• Improvement: You actively seek opportunities to learn, grow, and innovate.

• Remote, US - This position is open to candidates residing in any of PDQ’s open states: AR, AZ, CO, CT, FL, GA, ID, IL, IN, KY, MD, MI, MN, MO, NC, NH, OK, OR, TN, TX, UT, VA, WA, WI.

The Lifecycle Marketing Manager sits on PDQ's Customer Marketing team and works hand in hand with Demand Generation. You will own our webinar program and lifecycle events, and build integrated campaigns that reach both customers and prospects. Your programs have two jobs: help existing customers discover and adopt more PDQ products, and bring new logos into the pipeline. You will report to the Customer Marketing team manager and act as the connective tissue between Customer Marketing and Demand Generation.

In this role, you'll turn PDQ's customer base and prospect audience into pipeline, directly impacting cross-sell revenue and new logo growth.

• Run our webinar program end to end: topics, speakers, promotion, live production, follow-up, and pipeline reporting.

• Treat webinars as a channel to grow, not just a series to run: test formats (live, on-demand, series, customer panels), measure what converts, and scale what works. 

• Build lifecycle events and campaigns that help existing customers adopt additional PDQ products and drive cross-sell pipeline. 

• Define how we segment customers for lifecycle programs (product owned, maturity, team size, renewal stage) and tailor topics, invites, and CTAs for each segment. 

• Design integrated campaigns that span prospects and customers, coordinating audiences, offers, and timing with Demand Generation. 

• Track registrations, attendance, engagement, and sourced pipeline for your programs, and adjust based on what the numbers tell you. 

• Partner with cross-functional teams including Demand Generation, Sales, Customer Success, RevOps, and Product Marketing.

• Contribute to team initiatives, process improvements, and strategic goals. 

• Support continuous improvement through feedback, learning, and innovation. 

• 3+ years of B2B marketing experience in customer marketing, demand generation, or campaign management.

• Experience running webinar or virtual event programs end to end, from planning through post-event follow-up. 

• Hands-on experience with marketing automation and webinar platforms (e.g., HubSpot, Marketo, Zoom Webinars, ON24). 

• A track record of driving measurable pipeline; cross-sell, expansion, and new logo. 

• Experience marketing a B2B SaaS product. 

• Experience marketing to IT or other technical audiences. 

• Familiarity with lifecycle marketing and customer segmentation. 

• Experience with campaign reporting and attribution in Salesforce or a similar CRM. 

• Strong problem-solving and critical-thinking skills. 

• Adaptability and comfort working in evolving environments. 

• Attention to detail and a commitment to delivering quality work. 

• Curiosity, initiative, and a continuous learning mindset. 

• Excellent communication and relationship-building skills. 

• Comfortable owning goals that span two teams and keeping both aligned. 

The majority of PDQ's full-time roles do not qualify for sponsorship of employment visas such as the H-1B visa. This applies to scenarios where a candidate might possess temporary work authorization during their schooling or after graduation (e.g., CPT, OPT), but would require H-1B visa sponsorship within a few years of employment to retain eligibility for employment.