Manager, Media Performance & Analytics

Reporting to the Director, Marketing Data Analytics, the Manager, Media Performance & Analytics is responsible for the daily analysis of paid media campaign performance, delivering optimization recommendations, and contextualizing results to enterprise/college/unit level leadership and marketing professionals (“clients”) on a regular basis. This role also supports quality assurance of campaign setup.

The ideal candidate has a strong demonstrated experience with buying media in advertising platforms (e.g., Google Ads, Meta Business Manager) and using measurement tools (e.g., Google Analytics), along with the ability to build compelling, digestible presentations for stakeholders using data visualization tools such as Data Studio or Power BI.

This position serves as a liaison between the clients and the agency responsible for media planning and execution, providing regular performance updates and optimization guidance. The Manager will be accountable for cross-functional collaboration and relationship management, working closely with internal teams and agency partners to leverage data in measuring and optimizing campaign performance.

The ASU Outreach Hub is a unique specialty firm with ASU Enterprise Partners. We support ASU by expanding its

reach to more domestic and international constituents, creating more fans and supporters. We deploy creative, targeted, data-driven marketing and engagement solutions, like websites, email campaigns, affinity programs and media buys, that deliver measurable outcomes.

• →Responsible for the day-to-day management and primary liaison between clients and the agency related to media reporting and optimization
• →Manages processes across teams, including the direction of media plan and strategy implementation, campaign structure, media budgets, and performance reporting
• →Works closely with the Director, Marketing Data Analytics, Sr. Director, Media Services and agency partner, reviewing agency campaign recommendations, and provides recommendations to the client
• →Works closely with agency partners to ensure that media spend allocation is effective and budget targets are achieved, making recommendations for shift in spend when necessary
• →Creates reports, analyzing and generating insights of campaign performance against budget and KPIs
• →Identifies trends and insights, and collaborates with agency on opportunities for improved performance
• →Partners with Applied Data Science and Analytics team as the primary stakeholder for client dashboards, outlining requirements designed to support scalability and client satisfaction
• →Effectively communicates complex data and findings at all levels of the organization using compelling visualizations and data story telling
• →Collaborates with paid media and analytics experts across ASU Enterprise Partners to create a more streamlined approach of best practices, ASU Enterprise Partners-wide strategy, and transparency
• →Leverages AI tools where appropriate to improve speed and scale across reporting, deck building, QA, and related workflows
• →Be responsible for and own the understanding of paid media campaign performance from impression to conversion

• →Support ongoing analytics needs of the business such as AB test strategy and measurement, conducting ad-hoc analysis, etc. 
• →Ensure 1st-party data collection is consistent following established UTM structure
• →Establish and monitor performance thresholds that trigger automatic notifications to various stakeholders to be aware of performance drifts
• →Stay up-to-date with industry trends, emerging technologies, and consumer behaviors to identify opportunities and potential challenges

• Hands-on experience with digital media planning and buying platforms, including paid search, paid social, display and performance max
• Experience in leveraging data visualization tools such as Looker Studio or Power BI to generate reports
• Experience using a variety of attribution models – last, first, assisted, linear, time decay, data driven etc.
• Excellent problem-solving skills with a curious demeanor
• Evidence of ability to translate written and verbal requests and communicate while working as an individual contributor and in a team environment
• Ability to maintain a high degree of confidentiality and responsibility regarding information related to Enterprise Partners, its subsidiaries and University business and confidential prospect information
• Excellent listening skills with a strong ability to read people and adapt working style, communication, and responses accordingly
• Ability to follow brand guidelines
• Proficient in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint), online workspaces (Google Drive), and video conference coordination (Zoom)
• Be highly organized and possesses a strong attention to detail while taking initiative to set priorities for multiple projects while being flexible
• Team-oriented strategist able to effectively manage complex situations involving numerous and sometimes competing constituencies
• An advocate’s belief in the vision of ASU as the New American University
• Comfortable presenting to clients, with a professional, service-oriented approach to building relationships

• Bachelor's degree in a field appropriate to the area of assignment such as Marketing or Communications
• Five (5) or more years of experience in a marketing role, preferably with a focus in paid media account management

• Bachelor's degree in Marketing, Communication or Business Administration
• Previous experience working in an advertising agency environment (or similar) where multi-tasking is crucial

ASU Enterprise Partners is a nonprofit organization whose mission is to provide an ecosystem of services to create solutions and generate resources to extend Arizona State University’s reach and advance its charter. ASU Enterprise Partners supports ASU and several affiliates, including the ASU Foundation for a New American University, ASU Outreach Hub, ASURE, NEWSWELL, SkySong Innovations and University Realty.

ASU Enterprise Partners is home to several Centers of Excellence whose purpose is to provide professional services to its affiliates. The Centers of Excellence include Finance, General Counsel, Investments, Public Relations and Strategic Communications, Human Resources, Facilities and Operations, Data Analytics and Insights Planning, Budgeting and Strategy, and Technology and Solutions. 

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