Senior Communications Manager, Sponsorships

Substack is building a new economic engine for culture, giving the brightest, most interesting, and most creative people on the internet the power of their own publishing platform. Substack empowers independent writers, artists, videographers, podcasters, and creators of all types to create, share, and make a living off their work through subscriptions, while offering them creative freedom, ownership, and a direct connection to their audiences.

We're looking for a Senior Communications Manager, Sponsorships to lead B2B communications and storytelling around Substack's sponsorships program. Serving as a dedicated communications partner to the Sponsorships team, this individual will develop and execute communications strategies that support business priorities and marketing initiatives, build relationships with industry media, and elevate Substack's presence in the advertising industry.

The ideal candidate is an exceptional writer and creative thinker with deep knowledge of the advertising industry, established relationships across the ecosystem, and strong media relations experience. They understand Substack's subscription-first model and are excited to tell the story of sponsorships as an optional, additional revenue opportunity for creators. They know how to turn business developments, product launches, industry trends, and creator success stories into compelling press and speaking opportunities, and are just as comfortable developing a strategy as they are executing it.

This position will sit on the Brand & Communications team and will report directly to the Communications Lead.

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• 8+ years of communications experience. Experience leading B2B communications strategies, particularly in advertising, technology, media, or the creator economy, with a strong track record in media relations and executive communications.

• Exceptional writer and editor. Sharp editorial judgment and the ability to identify compelling stories, develop strong angles, and write clear, engaging content for different audiences. Comfortable drafting press materials, including media pitches, executive talking points, and briefing materials.

• Advertising industry expertise. Deep understanding of the advertising ecosystem, including brands, agencies, publishers, and major industry gatherings.

• Strong media and industry relationships. An established network across the advertising and marketing industries, including journalists and editors at relevant trade publications, brands, agencies, and industry leaders.

• Strategic and hands-on. Able to independently develop a communications plan, identify priorities, manage multiple workstreams, and execute the details, from pitching reporters to preparing executives for interviews. You know when to seek input and when to move work forward independently.

• Substack fluency. Familiar with the platform and excited about helping creators build sustainable businesses through subscriptions and optional sponsorships.

• Engage with all voices. Willing to collaborate with any writer or creator on the platform regardless of their views.

• Location. Based in New York City (preferred) or San Francisco.

Substack offers a competitive compensation package that includes salary, equity, and exceptional benefits. The salary range for this role is $150,000 -$180,000 with final offers based on experience and expertise.

Substack is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, gender identity or transgender status), age, national origin, veteran or disability status. We’re seeking people passionate about enabling independent expression and building a better business model for creators. If you want to see what media, communities, and content can become when unmoored from advertising models, and you have the skills and experience to contribute, we’d love to meet you.

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