In this strategic individual contributor role, you will shape and lead the adoption of artificial intelligence across corporate marketing functions. You will define the AI strategy, establish roadmaps, identify high-value opportunities, and transform innovative ideas into scalable business solutions. Working closely with Marketing, IT, Security, Operations, and enterprise AI teams, you will drive cross-functional initiatives and enable teams to integrate AI into their everyday workflows. You will leverage enterprise platforms and emerging technologies to improve productivity, creativity, and operational efficiency. A key part of your mission will be promoting responsible AI adoption through governance, training, and effective change management. This is an opportunity to influence enterprise-wide innovation while helping build the future of AI-powered marketing in a collaborative, global environment.
AI Strategy and Roadmap: Own and drive the Corporate Marketing AI strategy and roadmap, defining priorities, milestones, dependencies, risks, and measurable success criteria.
Opportunity Identification and Prioritization: Collaborate with Corporate Marketing and Product Marketing teams to identify high-impact AI opportunities, establish an intake process, and prioritize initiatives based on business value and feasibility.
Workflow Development and Optimization: Partner with Marketing Operations to translate prioritized opportunities into scalable workflows, defining business requirements, processes, rules, and success metrics.
AI Prototyping and Innovation: Develop and test AI agents, prompt workflows, and automation concepts using approved enterprise platforms to validate ideas, demonstrate potential value, and inform technical requirements.
Governance and Compliance: Work with Marketing Operations, IT, Security, and Business Systems Governance teams to ensure AI initiatives comply with enterprise standards, security policies, permissions, and responsible-use guidelines.
Brand and Content Oversight: Partner with Brand Studio, Content Strategy, and content owners to establish appropriate human review and approval processes for brand-sensitive, customer-facing, and legally relevant content.
Cross-functional Leadership: Represent Corporate Marketing in enterprise AI forums, coordinate stakeholders, and drive collaboration across departments to ensure successful delivery of strategic initiatives.
Training and Enablement: Develop and deliver training programs, practical playbooks, office hours, and demonstrations to help marketing teams adopt and effectively use validated AI workflows.
Internal Communications and Advocacy: Lead communication initiatives that showcase AI solutions, share successful use cases, and encourage responsible and effective technology adoption.
Performance Measurement: Partner with Marketing Operations to monitor adoption, usage, productivity improvements, time savings, quality, and business impact, using insights to refine priorities and communicate results to stakeholders.
Strategic Milestones: Establish an initial AI roadmap and operating model, deliver the first workflow improvements within six months, and build a measurable portfolio of AI initiatives with clear ownership and continuous improvement plans within the first year.