In this role, you will take ownership of packaging design and production across a diverse and growing consumer product portfolio. You will transform brand concepts into compelling packaging solutions that stand out across direct-to-consumer, specialty, and mass retail environments. From initial creative exploration to final production-ready artwork, you will oversee the entire packaging development process, ensuring quality, consistency, and technical accuracy. Working closely with Brand Creative, Marketing, Product, Regulatory, Operations, and Production teams, you will bring new products and packaging innovations to life. You will also play a critical role in ensuring regulatory compliance, managing artwork revisions, and maintaining accurate production files across multiple SKUs. This is an exciting opportunity to contribute to a fast-growing, international consumer wellness brand in a collaborative and dynamic remote environment.
Packaging Design and Concept Development: Design primary and secondary packaging across the product portfolio, managing the creative process from initial concepts through final approved artwork.
Brand Identity and Creative Execution: Develop packaging solutions that translate brand identity consistently across different materials, formats, substrates, and retail environments.
New Product Development: Create design concepts and visual directions for new product launches, line extensions, limited editions, and seasonal packaging initiatives.
Stakeholder Presentations: Present creative concepts and design recommendations to internal stakeholders, incorporating feedback and managing revisions efficiently.
Artwork and Production Preparation: Create complete, technically accurate, print-ready artwork files using Adobe Illustrator, including die-lines, structural details, color separations, Pantone specifications, and finishing instructions such as varnish, spot UV, embossing, debossing, and foil.
Artwork Versioning and File Management: Manage packaging artwork updates across multiple SKUs, ensuring all files remain organized, accurate, and current as product formulations, marketing claims, and regulatory requirements evolve.
Print Production Coordination: Collaborate with printers and production partners to ensure artwork meets technical specifications and production requirements.
Quality Assurance: Review printed proofs and production samples against approved specifications, identifying discrepancies and providing clear, actionable feedback for corrections.
Regulatory Compliance: Partner with Regulatory teams to incorporate required packaging information, including nutrition facts, ingredient statements, certifications, product claims, legal copy, and applicable regulations such as Proposition 65.
Cross-functional Collaboration: Work closely with Brand Creative, Brand Marketing, Product, Regulatory, Operations, and Production teams to ensure packaging projects remain aligned with brand standards and business objectives.
Project Risk Management: Identify potential production feasibility, cost, and timeline challenges early, proposing practical design solutions to keep projects on schedule.
Documentation and Archiving: Maintain accurate, up-to-date packaging files and organized design archives for all active products.