Product Manager, Xsolla Ads

Lead the evolution of rewarded advertising experiences within mobile games and applications, shaping how players discover, interact with, and complete offers. You will own the end-to-end ad experience across offer cards, videos, playable ads, interstitials, and reward flows, ensuring each format performs consistently across platforms. Working at the intersection of AdTech, product design, and monetization, you will define creative standards and technical requirements for multiple advertising formats. You will collaborate closely with Engineering, Design, Demand, Publisher Success, and Data teams to turn insights into impactful product improvements. Through experimentation and AI-powered creative workflows, you will accelerate innovation while improving engagement and monetization outcomes. This role offers significant ownership in a fast-moving environment at the intersection of gaming, advertising, and technology.

• Own the look and feel of all offerwall advertising units, including offer cards, detail pages, videos, playable ads, interstitials, and reward flows.

• Establish creative standards for advertisers and publishers, covering layouts, asset specifications, safe areas, aspect ratios, and branding requirements.

• Balance the needs of players seeking seamless experiences, publishers requiring consistency with their games, and advertisers looking for accurate brand representation.

• Define support for VAST, HTML, MRAID, and OpenRTB Native formats across Web, iOS, Android, and Unity environments.

• Specify technical requirements for advertising format support, including VAST event tracking, permitted MRAID calls, and the mapping of Native assets into internal templates.

• Collaborate with Engineering on creative quality assurance processes and rejection rules to identify broken or non-compliant assets before they reach players.

• Investigate rendering issues and performance bottlenecks, defining appropriate timeout, fallback, and compatibility rules.

• Translate product concepts into Figma designs and interactive prototypes that engineers can implement accurately.

• Write detailed product requirements documents (PRDs) and acceptance criteria covering user states, edge cases, and platform-specific behaviors.

• Collaborate with designers to develop and maintain a consistent offerwall design system across publishers and platforms.

• Provide clear technical and functional guidance to Engineering, resolving questions and ensuring smooth implementation.

• Design and run A/B tests across layouts, creative treatments, and advertising formats.

• Analyze performance metrics, including click-through rate (CTR), video completion rate, offer start and completion rates, installs per mille (IPM), and effective cost per mille (eCPM).

• Identify opportunities to improve engagement and monetization through data analysis and experimentation.

• Translate test results and performance insights into a prioritized product roadmap.

• Communicate product decisions, performance findings, and trade-offs to Engineering, Demand, and leadership teams.

• Identify opportunities to use AI to improve advertising experiences through creative variant generation, asset adaptation, automatic cropping, localization, and quality checks.

• Integrate AI tools into everyday product workflows, including prototyping, specification writing, experiment analysis, and rapid concept validation.

• Explore AI-powered approaches that help teams produce and test creative assets more efficiently.

• Work closely with Engineering, Design, Demand, Publisher Success, and Data teams on a regular basis.

• Provide the Demand team with clear creative guidelines that can be shared directly with advertisers.

• Gather feedback from publishers and advertisers and translate it into actionable product requirements.

• Share insights and coordinate priorities across teams to ensure consistent product delivery.

The ideal candidate combines product management experience in AdTech with strong visual judgment, technical understanding of advertising formats, and the ability to make data-driven product decisions.

• Approximately 5 years of product management experience, including significant experience in AdTech.

• Hands-on experience owning advertising design or ad experiences, including ad units, creative formats, or how advertisements render within applications or games.

• Working knowledge of OpenRTB advertising formats, including VAST, HTML, MRAID, and OpenRTB Native, with an understanding of their technical requirements and common rendering issues.

• Strong data analysis skills, including the ability to design A/B tests, interpret results, and use SQL or business intelligence tools to investigate product performance.

• Ability to write clear, detailed product specifications that enable engineers to implement features with minimal clarification.

• Strong visual judgment and the ability to assess why particular layouts and creative treatments influence player behavior.

• Excellent communication skills and the ability to collaborate effectively with engineering, design, and commercial teams.

• Based in Los Angeles or elsewhere in the United States, with the ability to work across U.S. time zones.

• Practical experience using AI tools such as Claude, Midjourney, or Figma AI to create advertising assets, prototype products, or improve productivity. Candidates should be prepared to demonstrate a real example of their work.

• Experience with offerwalls, rewarded advertisements, or rewarded video.

• Hands-on Figma experience, including building prototypes and producing engineering-ready designs.

• Background in mobile gaming or application monetization.

• Familiarity with advertising SDKs, mediation platforms, and the rendering of third-party creative assets.

• Improved offerwall engagement, reflected in higher click-through, offer start, and completion rates supported by measurable experimentation.

• Reliable rendering of supported advertising formats across platforms, with fewer creative rejections and rendering issues.

• Clear, actionable product specifications and designs that allow Engineering to implement features efficiently.

• Well-defined creative guidelines adopted by advertisers, publishers, and the Demand team.

• Meaningful integration of AI into creative production and testing workflows, delivering practical improvements rather than isolated experiments.