As a Digital Program Manager, you will lead the development and execution of scalable digital customer experiences, helping organizations improve engagement, adoption, retention, and long-term customer value. You will own automated customer journeys across the entire lifecycle, from onboarding and product adoption to renewals and expansion readiness. Working closely with Customer Success, Marketing, Revenue Operations, Product, Support, and Sales teams, you will identify customer journey challenges and transform them into effective digital solutions. You will leverage automation, data analytics, and emerging AI technologies to streamline processes and deliver personalized customer interactions at scale. This role combines strategic thinking, hands-on program execution, and innovation, with significant influence across the broader Customer Success organization. It is an exciting opportunity to shape the future of digital customer success within a fast-growing cloud technology environment.
Digital Customer Journey Management: Own and continuously improve the end-to-end digital customer experience, covering onboarding, adoption, value realization, renewals, and expansion readiness. Design, launch, monitor, and optimize automated customer journeys and lifecycle programs.
Automated Journey Development: Build automated workflows, customer engagement plays, triggers, and handoffs that ensure the right Customer Account Manager (CAM) or Technical Account Manager (TAM) becomes involved at the appropriate moment, based on customer health, renewal risks, expansion opportunities, escalations, and other engagement signals.
Customer Experience Optimization: Implement existing and future customer journey strategies while identifying friction points through customer feedback, operational data, and internal stakeholder insights. Develop solutions that deliver consistent customer experiences across all Customer Success teams.
Internal Consulting & Discovery: Partner with Customer Success teams to understand operational challenges through ticket analysis, stakeholder interviews, and data reviews. Identify repetitive manual activities, inconsistent processes, and opportunities to improve efficiency and customer satisfaction.
Automation & Process Improvement: Translate identified challenges into practical solutions using automation, intelligent triggers, and AI-powered workflows. Develop reusable programs and tools that enable Customer Success teams to improve service delivery and recover valuable operational capacity.
Agentic AI Implementation: Lead the evolution from traditional automated workflows toward adaptive, AI-driven customer journeys, including personalized onboarding experiences and automated Executive Business Review (EBR) and Technical Value Review (TVR) summaries.
AI Enablement & Governance: Equip CAMs and TAMs with AI-generated insights and actionable recommendations. Evaluate relevant technologies, manage pilot programs, and establish appropriate guidelines to ensure AI-generated communications remain accurate, consistent with brand standards, and appropriately escalated to human team members when needed.
Cross-Functional Program Management: Manage initiatives from discovery through implementation and continuous improvement, including defining project scope, developing timelines, prioritizing deliverables, managing dependencies, and maintaining visibility into roadmaps and progress.
Stakeholder Collaboration: Work closely with Marketing on customer lifecycle communications, Revenue Operations on segmentation and performance metrics, Product on telemetry and in-app messaging, Support on customer ticket signals, and Sales on expansion opportunities.
Data-Driven Performance Management: Measure the effectiveness of digital customer programs by connecting individual initiatives to key business outcomes, including Net Revenue Retention (NRR), product adoption, and customer risk reduction. Conduct experiments, analyze results, and communicate performance insights across the organization.
Continuous Improvement & Innovation: Identify emerging opportunities to enhance customer engagement through new technologies, scalable processes, and AI-driven solutions. Share best practices and promote continuous improvement throughout the Customer Success organization.