Asst / Deputy Director, Marketing & Communications - Comm & Outreach Dept

• Shape and drive NYP’s communications strategy in support of institutional priorities.
• Strengthen NYP’s brand positioning and ensure consistent and compelling narratives across key audiences and platforms.
• Provide strategic counsel to senior management and departments on communications, brand and reputation matters.
• Identify emerging trends, issues and opportunities that may impact NYP’s reputation and positioning.

• Provide strategic direction for corporate and external communications, including media relations and reputation management.
• Lead media strategies, pitching and engagements to strengthen NYP’s visibility and profile.
• Lead communications strategies for significant institutional announcements and issues.
• Provide leadership for crisis and issues communications, ensuring responses are timely, accurate and coordinated.

• Set strategic direction for content and storytelling across NYP’s platforms and channels.
• Guide the development of compelling content and marketing communications campaigns that strengthen NYP’s brand and engage key audiences.
• Ensure consistency in messaging and brand across communications and campaigns.
• Guide the effective use of owned, earned and paid channels to amplify NYP’s stories and initiatives.

• Use research, data and stakeholder insights to inform communications strategies and evaluate effectiveness.
• Monitor shifts in audience behaviour, the media landscape and industry practices to identify emerging opportunities and issues.
• Drive innovation and improvements in communications capabilities, systems and processes.

• Build and maintain strategic relationships with key internal and external stakeholders, including government agencies, industry partners and media.
• Work closely with schools and departments to align communications efforts with institutional priorities.
• Identify opportunities and partnerships that strengthen NYP’s brand, visibility and reputation.

• Lead and develop communications and marketing communications teams, providing strategic direction, coaching and mentorship.
• Build organisational capabilities and foster a collaborative, agile and high-performing culture.
• Lead cross-functional and institution-wide initiatives involving multiple stakeholders.
• Oversee agencies, vendors, budgets and resources to achieve strategic outcomes.

• Relevant qualifications in Communications, Journalism, Public Relations, Marketing or a related discipline.
• Significant relevant experience in strategic communications, corporate communications, media relations, brand, content or marketing communications, with experience in a leadership capacity.
• Strong track record in developing and leading communications strategies and multi-platform initiatives.
• Demonstrated experience in leading teams, complex initiatives and diverse stakeholder relationships.
• Experience providing strategic communications counsel to senior management and stakeholders.
• Strong understanding of the evolving media, digital and social landscape.
• Experience in the education, public sector or a complex stakeholder environment would be an advantage.

• Excellent written and spoken communication skills in English; proficiency in a mother tongue is advantageous. 

• Strong media relations and networking capabilities. 

• Proven project management skills, with the ability to juggle multiple priorities under tight timelines. 

• Creative, resourceful, and detail‑oriented.  

• Analytical and data‑driven, with experience in assessing content performance and audience behaviour. 

• Ability to guide teams, influence stakeholders, and ensure adherence to communication standards and policies. 

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