Influencer Outreach & Gifting Coordinator

We are seeking a hands-on Influencer Outreach & Gifting Coordinator to manage creator sourcing, personalized outreach, product gifting, and relationship follow-up for a wellness business.

The coordinator will identify relevant creators, organize collaborations and gifting logistics, and maintain an accurate partnership pipeline. They will also track creator content and commercial performance, using sales, clicks, engagement, and attributed revenue to identify promising partners.

The successful candidate will combine strong communication and organization with practical analytical skills. They should be proactive, comfortable in a fast-paced startup environment, and able to manage daily execution independently.

• Identify creators whose audiences, content, and interests align with the brand and its wellness positioning

• Research and maintain a qualified creator database

• Conduct personalized outreach through email, social platforms, and approved creator tools

• Manage responses, follow-ups, and communication about gifting or collaboration opportunities

• Use performance findings to refine sourcing and prioritize relevant partners

• Collect product selections, contact information, and shipping details

• Coordinate gifting requests, track shipments, and resolve routine delivery issues

• Create gifting orders in Shopify where trained and authorized

• Communicate agreed expectations and timelines

• Track content commitments where applicable, recognizing that gifting does not always guarantee publication

• Collect and organize creator content, post links, and feedback

• Support creator discovery, communication, and gifting workflows through ShopMy

• Maintain current creator records, gifting statuses, follow-up dates, and campaign information

• Coordinate with the ShopMy Account Manager on platform questions and program activity

• Flag delivery issues, unanswered inquiries, and outstanding commitments

• Maintain clear trackers and improve recurring coordination processes

• Monitor creator KPIs, including clicks, sales, attributed revenue, and content engagement

• Track post performance using available platform reports and creator-provided information

• Categorize creators by conversion performance and engagement strength, recognizing that partners may deliver both

• Identify high-converting partners and creators producing engaging, high-quality content

• Prepare concise performance summaries and recommendations for repeat gifting or future collaborations

• Maintain responsive relationships and escalate commercial commitments requiring approval

• Hands-on experience in influencer outreach, creator partnerships, or creator coordination

• Experience researching creators, conducting personalized outreach, and managing follow-ups

• Experience coordinating gifting, product seeding, or creator onboarding

• Ability to track and analyze creator-performance data, including clicks, engagement, sales, and attributed revenue

• Ability to distinguish engagement performance from conversion performance and translate findings into practical recommendations

• Strong spreadsheet, tracking, and recordkeeping skills

• Excellent written English and clear verbal communication

• Ability to manage multiple creator conversations, logistics, and deadlines independently

• Proactive, responsive working style and comfort with changing priorities in a fast-paced environment

• Genuine interest in wellness and creator marketing

• Availability for 20 hours/week and the agreed meeting overlap

• Experience supporting DTC brands, particularly in wellness, nutrition, beauty, skincare, or related categories

• Familiarity with wellness creators and the audiences, messaging, and content formats relevant to the category

• Hands-on brand-side ShopMy experience, particularly creator discovery, gifting, communication, and reporting

• Shopify experience, especially creating orders for gifting or product seeding

• Experience using similar influencer or affiliate platforms

• Experience working within a startup or small, growing team

• Experience developing ongoing creator relationships based on content quality and commercial results