UX Lead (Dubai only, contract)

Description: The UX Lead plays a key role in strengthening the client’s UX practice across digital products, platforms, campaigns and service-led experiences. Reporting into the Experience Director, this role supports the translation of business goals, user needs and strategic direction into clear, practical UX outputs. 

The role spans user flows, information architecture, wireframes, prototypes, usability reviews, research synthesis, journey mapping, design documentation and UX quality control. 

The role requires a strong, dependable practitioner who can lead UX workstreams day to day, support project teams with clarity and structure, and help embed more consistent UX standards across the department. 

• Translate briefs, business goals and user needs into clear UX direction, flows and recommendations, supporting the Experience Director in turning strategy into practical outputs.

• Define user journeys, task flows, information architecture and interaction models.

• Identify usability risks, journey gaps and friction points, and contribute to UX points of view, experience audits and opportunity maps.

• Lead day-to-day UX design across assigned projects and accounts.

• Create user flows, wireframes, low- to mid-fidelity prototypes, journey maps, sitemaps and UX specifications.

• Partner with UI designers so visual design is built on strong UX foundations, and iterate on feedback from users, clients and stakeholders.

• Plan and support user research: interviews, surveys, usability testing, stakeholder interviews and competitor reviews.

• Synthesise findings into insights, personas, jobs-to-be-done and journey maps, and translate them into practical design decisions.

• Conduct UX reviews and usability audits of websites, apps and prototypes, and support validation plans so decisions can be measured.

• Help standardise the UX practice through templates, checklists, playbooks and documentation standards.

• Define what good UX input looks like across project sizes and phases, and embed UX into campaign, platform, product and content workflows.

• Support design critiques and build a reusable library of UX outputs and best practices.

• Review work for usability, accessibility, consistency and journey coherence, catching gaps before client handover or launch.

• Maintain organised documentation of UX decisions, feedback and revisions to reduce ambiguity and rework.

• Guide junior designers and team members with feedback and clear UX rationale.

• Contribute to critiques and knowledge-sharing, and encourage user-centred thinking across the digital team.