6d ago

Manager of Marketing & Enrollment Strategy

United States·Huntsvillemid

Other

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Quick Summary

Key Responsibilities

• Develop, maintain, and implement a marketing strategy for the college to enhance its brand image and reputation locally and nationally.

Requirements Summary

marketing, business, communications, or a related field• Basic graphic design knowledg

Technical Tools

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The Manager of Marketing & Enrollment Strategy will develop and implement strategic marketing and communications initiatives to help the college recruit students, enhance its brand and reputation, and engage internal and external constituents.
Duties/Responsibilities
Strategic Initiatives:
• Develop, maintain, and implement a marketing strategy for the college to enhance its brand image and reputation locally and nationally.
• Perform data analyses to help identify and select enrollment growth opportunities, and assist with development of strategies to meet enrollment goals.
• Develop marketing campaigns across various mediums to build interest in the college and in programs identified as enrollment growth targets. Evaluate ROI metrics for campaigns.
Content Creation & Management:
• Manage the branding, digital assets, website, social media, email, and print publications for the college.
• Develop recruitment and event promotional materials for Dean's Office initiatives. Materials may include printed brochures, promotional materials, website design, mailers, and email campaigns.
• Identify stories, write, edit, and assist with designing regular communications for internal and external constituents, particularly the biannual college newsletter.
• Coordinate with the university’s Office of Marketing and Communication as needed to ensure compliance with university branding guidelines.
• Coordinate with the Office of Admissions biannually to update program materials and communication plans.
• Coordinate with the university photographer and videographer to update digital content annually.
Leadership & Collaboration:
• Advise academic departments on all aspects of strategic marketing and communications, including designing recruitment materials templates, recommending new initiatives, and monitoring departmental execution of existing initiatives.
• Assist departments with the development of communication plans for responding to prospective student contacts to grow the number that result in applications and enrollment.
• Provide training to departmental personnel as needed in areas such as: newsletter development, social media management, basic graphic design, webpage design, recruitment materials design, and university marketing and communications policies and procedures.
• Maintain a record of all college and departmental recruitment materials, and monitor revisions to ensure that all materials remain accurate.
Minimum Requirements
• Bachelor's degree or an equivalent combination of education and years of experience
• 1-3 years of full-time verifiable work experience in a higher education setting or in marketing and communications
• Must have solid computing skills, including Microsoft Office Suite
• Must have excellent interpersonal verbal and written communication skills
Desired Qualifications
• Bachelor's or Master's degree in: marketing, business, communications, or a related field
• Basic graphic design knowledge using Canva, Photoshop, Microsoft Publisher, or comparable software
• Experience with social media account management and website content management

1-3 years of full-time verifiable work experience in a higher education setting or in marketing and communications