Marketing Technology Specialist

Vedder's Chicago office is seeking a Marketing Technology Specialist. The Marketing Technology Specialist plays a key role in supporting and advancing the Firm's marketing technology ecosystem and data-driven initiatives that support business development, client engagement, and marketing operations. The Specialist is responsible for the day-to-day administration and optimization of key marketing technology platforms, including the Firm's CRM, Intapp, DealCloud, and email marketing platform, Vuture. The Specialist independently manages email marketing campaigns, supports CRM data quality and functionality, develops reports and dashboards, troubleshoots platform issues, and identifies opportunities to improve and automate marketing processes.

The Specialist works closely with attorneys, Marketing and Business Development professionals, Information Technology, and external vendors to translate business needs into practical technology solutions. The role also supports user adoption through training, documentation, and ongoing guidance and helps ensure that marketing data remains accurate, consistent, and actionable.

This position requires a combination of technical aptitude, analytical thinking, attention to detail, and strong communication skills, with the ability to work effectively with both technical and non-technical stakeholders.

CRM & Data Management

• Support the day-to-day administration and optimization of the Firm's Intapp DealCloud CRM, including data management, system configuration, reporting, dashboards, and user support.
• Maintain and improve CRM data quality through ongoing audits, deduplication, standardization, enrichment, and data cleanup initiatives.
• Manage complex contact and company data updates and ensure adherence to established CRM data standards and governance practices.
• Enhance CRM records with relevant company information, relationship intelligence, marketing engagement, and business development activity.
• Develop and maintain CRM reports and dashboards that provide Marketing and Business Development professionals with actionable insight into contacts, companies, relationships, activities, events, and other business development information.
• Partner with the Marketing Technology Manager and stakeholders to identify opportunities to improve CRM processes, workflows, and usability.
• Support CRM integrations and data flows between DealCloud and other Firm systems and third-party data sources.

Email Marketing & Digital Communications

• Independently build, test, schedule, deploy, and monitor email marketing campaigns using Vuture, including client alerts, newsletters, event communications, and Firm announcements.
• Manage audience segmentation and mailing lists, working with Marketing and Business Development stakeholders to ensure accurate targeting and distribution.
• Perform quality assurance testing across email campaigns, including links, formatting, personalization, recipient lists, and rendering.
• Build and maintain event registration forms, landing pages, and related digital campaign components.
• Analyze campaign performance, including engagement metrics and audience trends, and assist in developing recommendations to improve future communications.
• Maintain email marketing templates, processes, and documentation to support brand consistency and operational efficiency.
• Support integration and data synchronization between Vuture, DealCloud, and related marketing technology platforms.

Marketing Technology & Process Improvement

• Provide Tier 1 support for marketing technology platforms, investigating and resolving user issues and escalating technical matters to Information Technology or external vendors as appropriate.
• Partner with the Marketing Technology Manager to evaluate existing workflows and identify opportunities for automation, improved integrations, and reduced manual effort.
• Participate in requirements-gathering conversations with Marketing and Business Development stakeholders and help translate business needs into scalable technology solutions.
• Assist with testing, implementation, and rollout of new marketing technologies, system enhancements, integrations, and platform upgrades.
• Develop and maintain process documentation, training materials, user guides, and standard operating procedures for marketing technology tools.
• Monitor developments and emerging capabilities within the Firm's marketing technology platforms and recommend opportunities for improved functionality or adoption.
• Leverage AI and automation tools appropriately to improve the efficiency, accuracy, and effectiveness of marketing operations and processes

Reporting & Analytics

• Create and maintain reports and dashboards that support Marketing and Business Development decision-making.
• Analyze CRM, email, event, and digital engagement data to identify trends, opportunities, and areas for improvement.
• Assist with recurring and ad hoc reporting requests from Marketing and Business Development leadership and other Firm stakeholders.
• Help establish meaningful performance measures for marketing technology initiatives and provide recommendations based on available data.
• Support the continued development of data-driven marketing and business development practices across the Firm.

User Support, Training & Adoption

• Serve as a knowledgeable resource for attorneys and staff using the Firm's marketing technology platforms.
• Support onboarding and ongoing training for CRM, email marketing, and related marketing technology tools.
• Create and maintain written instructions, training materials, and process documentation.
• Promote consistent use of marketing technology tools and reinforce CRM and data-quality best practices.
• Communicate technical concepts and processes clearly to users with varying levels of technical experience.

• Strong technical aptitude with the ability to quickly learn and support new platforms and technologies.
• Working knowledge of CRM, email marketing, marketing automation, and data management concepts.
• Strong analytical and critical-thinking skills with the ability to troubleshoot issues and recommend practical solutions.
• Demonstrated ability to work with large or complex datasets while maintaining a high degree of accuracy.
• Strong organizational and project-management skills with the ability to manage multiple assignments and competing deadlines.
• Excellent written and verbal communication skills and the ability to communicate effectively with both technical and non-technical audiences.
• Proactive, resourceful, and comfortable working independently while collaborating within a team environment.
• Strong customer-service orientation and the ability to work professionally with attorneys, senior leadership, Marketing and Business Development professionals, IT personnel, and external vendors.
• Ability to maintain confidentiality regarding Firm and client information.
• Experience with workflow automation, system integrations, AI tools, or data visualization platforms.
• Experience supporting or training end users on business technology platforms.
• Curiosity about emerging marketing technologies, automation, AI, and evolving best practices within professional services.

• Bachelor's degree in marketing, business, information systems, communications, or a related discipline preferred.
• 5-7 years of relevant experience in marketing technology, CRM, email marketing, marketing operations, data management, or a related field required; experience within a law firm or professional services environment preferred.
• Experience with an email marketing or marketing automation platform required; Vuture experience strongly preferred.
• Experience managing marketing lists, segmentation, email campaigns, landing pages, forms, and campaign reporting required.
• Experience with CRM data-quality initiatives, including data cleansing, deduplication, standardization, or enrichment.
• Experience developing reports or dashboards and interpreting marketing or CRM data preferred.
• Position also requires the ability to work under pressure to meet strict deadlines.

Vedder Price P.C. is an equal opportunity employer. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability (where applicant is qualified to perform the essential functions of the job with or without reasonable accommodations), medical condition, protected veteran status, gender identity, genetic information, or any other characteristic protected by federal, state, or local law. We participate in E-verify.

Applicants who are interested in applying for a position and require special assistance or an accommodation during the process due to a disability should contact the Vedder Recruiting Team at recruiting@vedder.com.

To perform this job successfully, an individual must be proficient in the following software:

• Proficiency with Microsoft 365 applications, particularly Excel, Word, PowerPoint, Outlook, and Teams.
• Hands-on experience with a CRM platform required; Intapp DealCloud experience strongly preferred.