Director, Marketing

veritree is an award-winning climate tech start-up based in Vancouver. Launched in 2021, our technology measures and verifies the impact of global restoration efforts from the ground up. We are on a mission to plant 1 billion verified trees by 2030, collaborating with businesses, planting organizations, and consumers who believe in the transformative power of verified restoration projects to create real and meaningful impact for the planet, nature, and people.

• Bachelor's degree in marketing, business, communications, or a related field, or equivalent experience.
• 7+ years of marketing experience in B2B SaaS, climate tech, or a related field, with at least 3 years leading a team.
• Proven track record in product marketing, including positioning, messaging, and go-to-market for B2B products.
• Hands-on experience managing full-funnel campaigns, including paid channels, that generated measurable pipeline and revenue.
• Experience running co-marketing or customer marketing programs tied to retention or expansion.
• Experience planning and delivering events and conferences with clear pipeline outcomes.
• Strong understanding of B2B sales cycles and how marketing supports them.
• Skilled in managing budgets and reporting on ROI, using tools such as HubSpot, LinkedIn Campaign Manager, and Google Ads.

• A leader who coaches, sets clear expectations, and helps people grow.
• Data-driven, with the judgment to know when to act on the numbers and when to test something new.
• Strong communicator who can explain complex climate and impact topics in simple, compelling terms.
• Collaborative, and comfortable working closely with Sales, Customer Success, and Product.
• Organized and able to manage several programs, priorities, and deadlines at once.
• Motivated by veritree's mission and the impact of verified restoration.

• Experience marketing to sustainability, ESG, or corporate impact buyers.
• Knowledge of nature-based solutions, carbon markets, or impact verification.
• Experience at a venture-backed start-up during a growth stage.
• Certifications such as HubSpot, Google Ads, or Pragmatic Institute product marketing are a plus.