Head of Digital & Affinity

Job Summary:

• To lead Digital and Affinity team to the next level

Job Description:

• Oversees scope, planning, budgeting, definition and initiation of digital accounts and affinity projects.
• Translate digital marketing efforts into a cohesive strategy.
• Plan and deliver an effective digital strategy to achieve our business goals.
• Manage resources, affinity partners and product teams to deliver digital insurance products and web/app-based projects according to business requirements
• To adhere to AMLA provisions and other relevant compliance matters pertaining to GEGM and the Great Eastern Group policies and be vigilant to uphold these in the discharge of my duties.

Product Management:

• Manage new product innovation and development, market search and intelligence, product ideation
• Support product champion and distribution channel with product innovation and sales campaign

Qualification:

• Bachelor degree in related fields or any qualifications or equivalent work

Experience:

• Extensive experience in leadership and relationship management
• Experience with running online advertising campaigns (Facebook Ads Manager, Google AdWords)