Associate, Brand and Communications (Contract)

Responsibilities:

Brand Management

• To assist the Manager in executing and implementation of the brand, product and event based campaigns successfully via multiple platforms (TV, Billboard, Print and Digital). Ensure campaigns are monitor closely and meeting all deadlines.
• To work closely with Media and Creative agencies to ensure timely execution / implementation of campaigns. I.e. coordinating meeting, follow-up on deliverables and ensure quality and efficiency of campaign management.
• To help the Manager to coordinate and compile information (ADEX report, campaign materials for fieldwork) for Brand Health Tracking.
• To develop below-the-line/corporate premium items to support product, brand and event based campaigns. Ensure deliver good quality, meeting deadlines and proper inventory tracking.
• To assist the Manager in reviewing and renewing of existing out-of-home advertising sites to ensure all executed/renewed on a timely manner. To compile and consolidate all maintenance reports from the OOH media owner/agency and share with the Manager/HOD on a monthly basis.
• To serve as the Corporate Identity custodian for internal and external parties. Ensure branding materials in compliance to the brand guidelines.
• To assist the Manager to manage and implement all brand sponsorships as well as Awards and Accolades submission.

Digital Management

• To assist and support the Manager to monitor and ensure all postings are scheduled correctly and enquiries on social media are attended within the timeline and efficiently.
• To assist the Manager to monitor and ensure all the contents in the website and Staffnet is updated efficiently.

Corporate Communication

• To produce corporate communications material - writing, proofreading and editing - for internal and external stakeholders.
• To build media relations via a pre-determined programme and media visits with an objective of achieving better media exposure.
• To manage crisis communications vis-a-vis media, and prepare media statements for dissemination.
• To execute media sponsorship events to enhance brand presence. To review and evaluate sponsorship requests and make recommendations.
• To manage internal publications such as the Annual Report and the Unit Funds Annual Report to be published on time and within budget.
• To evaluate invitations for submission of corporate awards from media, award
• institutions, financial industry and other relevant bodies.

Other tasks

• To support corporate communications task and corporate responsibility project as
• assigned.
• To ensure daily department functions and operations are compliant with the Company’s
• policies and external guideline/procedures set by BNM.
• To support department payment request and invoice processing to ensure the task
• completed on a timely manner.
• To track, compile and report the department budget vs expenses on a timely manner and
• share the report with the Manager/HOD on a monthly basis.

Requirement:

• Ideally hold an Advanced Diploma/Degree in Business, Mass Communications, Journalism, PR, Marketing or related disciplines.
• With 1-2 year experience in relevant field or Fresh graduate with relevant internship experience in brand management, with a focus on digital advertising / marketing, media relations, corporate communication, consumer and communication research.
• Possess excellent written and presentation skills, as well as strong interpersonal skills.
• Creative and innovative with a good project management core.
• Good knowledge of brand management, digital marketing, PR best practices as well as event management and crisis management/communications.
• Diligent, proactive, intelligent application of creativity in writing and verbal presentations
• Strong interpersonal and networking skills
• Ability to communicate in Mandarin will be an added advantage.