Senior Manager, Brand Marketing

At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest-growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you’ll have access to hands-on mentorship, training, and growth potential, all in a fun and inclusive environment.

Join us and Be a Part of Something Good.

Reporting to the VP of Brand Marketing, this role leads the strategic development and creative execution of integrated brand and product campaigns. The Senior Manager turns business goals, guest insight, and brand strategy into sharp, inspiring briefs; guides agency and internal creative teams from idea through final production/execution; and ensures every campaign is expressed cohesively cross-functionally, across paid media, social, hospitality, merchandising, culinary, and other guest touchpoints.

• Create alignment early by defining the campaign idea, roles, decisions, milestones, dependencies, and approval path before execution begins
• Build practical, visible workflows that give internal teams, agencies, and leaders a shared view of priorities, timing, feedback, risks, and next steps
• Anticipate roadblocks, close gaps, and move decisions forward without waiting to be asked
• Balance strategic ambition with delivery discipline, knowing when to push the work and when to simplify to protect quality, timing, and impact
• Communicate clearly and concisely in briefs, creative feedback, status updates, presentations, and executive discussions.
• Operate as a collaborative integrator across teams. This role does not own the total go-to-market plan, but is accountable for ensuring the campaign idea is understood and powerfully expressed across every relevant channel and asset
• Confident and comfortable securing cross-functional approvals from legal, operations, regional and more.

• 6-8 years of experience in integrated brand marketing, campaign strategy, account management, or a closely related discipline.
• A mix of in-house brand experience and agency experience is strongly preferred, with agency account management experience particularly valuable
• A track record of writing strategically sharp, creatively inspiring briefs that lead to effective integrated work.
• Experience leading creative and campaign agencies, including briefing, scope and timeline management, feedback, stakeholder alignment, and final delivery
• Fluency in integrated campaign development and production across paid media, digital, social, experiential or hospitality, merchandising, and partner channels
• Exceptional project leadership and operational judgment, with the ability to manage multiple complex campaigns, dependencies, and deliverables at once
• Strong cross-functional influence and facilitation skills, including the ability to create clarity, surface tradeoffs, and bring different teams to a decision.
• A proactive, low-ego working style with high standards, strong follow-through, and comfort operating in a fast-moving environment.
• Excellent written, verbal, and presentation skills
• Passion for culture, food, hospitality, and building brands people want to be part of.

Beginning as a hot dog cart in New York City’s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts.  A permanent stand was eventually built…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."

All qualified applicants will receive consideration for employment without regard to any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.