Graphic Designer & Social Media Ads Specialist

MexicoRemoteFull-timemid

Graphic DesignerDesign & Creative

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Requirements Summary

Previous experience in graphic design, social media content creation, or digital marketing. A portfolio demonstrating graphic design capabilities, social media creatives,

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Graphic DesignerDesign & Creative

In this role, you will combine creativity and digital marketing expertise to strengthen the online presence of a growing specialty coffee brand. You will be responsible for creating engaging visual content that captures the brand's identity and connects with its target audience. Working across social media platforms and paid advertising channels, you will help develop creative campaigns that increase brand awareness, engagement, and customer acquisition. You will collaborate with a U.S.-based team, translating marketing ideas into compelling designs and effective digital content. This is an excellent opportunity for a creative professional looking for a flexible, remote, part-time position with hands-on exposure to social media marketing and digital advertising.

Design attractive and engaging visual assets for social media, marketing campaigns, promotions, and other digital initiatives.
Create and adapt graphics for Instagram, Facebook, and other relevant digital platforms, ensuring content meets each platform's specifications.
Support the planning, creation, scheduling, and publication of social media content.
Assist with paid social media advertising campaigns, including creative development, campaign setup, and basic performance monitoring through Meta Ads Manager.
Maintain consistent brand identity across all marketing materials and digital communication channels.
Collaborate with internal stakeholders to transform marketing concepts and creative briefs into effective visual content.
Edit and optimize existing creative assets to suit different formats, platforms, and campaign objectives.
Monitor social media engagement and campaign performance, identifying opportunities to improve content effectiveness.
Organize creative files, campaign materials, and content calendars to ensure efficient workflows.
Stay up to date with social media trends, design techniques, and digital advertising opportunities relevant to consumer brands.

Requirements

~1 min read

Previous experience in graphic design, social media content creation, or digital marketing.
A portfolio demonstrating graphic design capabilities, social media creatives, or digital advertising materials.
Proficiency in design tools such as Canva, Adobe Photoshop, and/or Adobe Illustrator.
Working knowledge of Meta Ads Manager, including basic campaign setup, management, and performance tracking.
Familiarity with Instagram, Facebook, and other relevant social media platforms.
Strong understanding of visual branding, composition, typography, and digital content formats.
Knowledge of paid social advertising fundamentals, including audience targeting, advertising formats, and campaign objectives.
Familiarity with content scheduling tools and basic social media analytics.
Strong organizational and communication skills, with the ability to manage multiple creative projects independently and meet deadlines.
Comfortable working remotely and collaborating with an international, distributed team.
English proficiency sufficient to communicate with a U.S.-based client and understand creative briefs.
Previous experience supporting social media marketing for consumer-facing businesses is preferred.
Experience in the food and beverage, hospitality, lifestyle, or retail industries is a plus.
Basic video editing skills, particularly for short-form content such as Instagram Reels, are desirable.
A degree or formal education in graphic design, marketing, communications, or a related field is beneficial but not mandatory.