Senior Director, Commercial Analytics & Strategy (Fort Worth, TX)

Senior Director, Commercial Analytics & Strategy, AWM (Fort Worth, TX)

Life Unlimited. At Smith+Nephew we design and manufacture technology that takes the limits off living. 

This is a high-impact opportunity to shape how US commercial franchise, Advanced Wound Management (AWM) competes, invests and executes. As Senior Director, Commercial Analytics & Strategy, you will turn data into decisions, advise senior leaders and build the performance systems that connect strategy to measurable results in the field. 

You will lead a commercial analytics and strategy organization, establish trusted standards for decision-making and use AI to improve the speed, quality and scale of commercial insight and execution. 

This role is based in Fort Worth, TX on a hybrid model.

What will you be doing? 

• Serve as a strategic advisor to Commercial Excellence and franchise leadership, translating the most important commercial questions into clear, decision-ready recommendations. 

• Own the commercial performance management framework, KPI architecture and monthly and quarterly operating rhythm, ensuring gaps to plan are identified early and addressed through accountable action plans. 

• Lead annual commercial planning, forecasting and target setting in partnership with Finance and sales leadership, including scenario modeling and risk-and-opportunity assessments. 

• Design and govern incentive compensation strategy, evaluating plan cost, payout distribution, behavioral impact and pay-for-performance outcomes. 

• Lead sales force sizing, structure, territory alignment and quota methodology, supported by opportunity-based analysis, fairness testing and clear investment cases. 

• Establish a consistent approach to evaluating commercial investments, including programs, promotions, launches, contract strategies and headcount, with pre-investment business cases and post-investment reviews. 

• Turn strategy into practical field priorities across account targeting, call planning and pipeline discipline, measuring adoption and impact at regional and territory levels. 

• Set the roadmap for advanced analytics and AI-enabled insight, including segmentation, predictive models, account economics and market intelligence, while maintaining appropriate data governance. 

• Partner across Sales, Marketing, Finance, Market Access, Pricing, Operations and IT to align data, definitions and priorities and influence enterprise decisions. 

• Build and develop a high-performing team of people managers and analysts, raising standards for analytical quality, structured problem solving, executive communication and AI fluency. 

What will you need to be successful? 

• Bachelor's degree in Business, Economics, Finance or a quantitative field; an MBA or relevant advanced degree is preferred. 

• 10+ years of progressive experience in commercial analytics, sales operations, commercial strategy or management consulting, including 5+ years leading teams of managers and analysts. 

• Proven experience advising senior executives and leading incentive compensation, sales force deployment and commercial planning processes at scale. 

• Strong financial and commercial acumen, including P&L, ROI, pricing and margin analysis, forecasting and investment evaluation. 

• Executive presence and the ability to simplify complex analysis into clear recommendations, challenge assumptions constructively and influence without direct authority. 

• Advanced proficiency with BI and visualization tools such as Tableau or Power BI, CRM platforms such as Salesforce, and Excel and PowerPoint. 

• Working knowledge of SQL and Python or R is preferred. 

• Hands-on experience applying AI or generative AI to commercial analytics or sales workflows is strongly preferred. 

• Medical device, MedTech or healthcare experience is strongly preferred. 

• Curiosity, sound judgment, change leadership and a commitment to turning strategy into consistent execution.

You. Unlimited. 

We believe in creating the greatest good for society. Our strongest investments are in our people and the patients we serve. 

Inclusion + Belonging: Committed to welcoming, celebrating and thriving. 

Your Future: 401(k) matching, 401(k) Plus, employee stock purchase opportunities and tuition reimbursement. 

Work/Life Balance: Flexible personal and vacation time off, paid holidays, flex holidays and a paid community service day. 

Your Wellbeing: Medical, dental and vision coverage, a Health Savings Account with employer contribution, Employee Assistance Program, parental leave, and fertility and adoption assistance. 

Flexibility: A hybrid work model for most professional roles. 

Training: Hands-on, team-customized learning and mentorship. 

Extra Perks: Discounts on fitness clubs, travel and more. 

Smith+Nephew is committed to the full inclusion of all qualified individuals. Reasonable accommodations are available for candidates who need them during the recruitment process. 

Smith+Nephew provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.