Senior Influencer Marketing Manager (Performance)

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

We are looking for a Senior Influencer Marketing Manager to build influencer marketing as a new performance channel for one of our core D2C subscription products — a product that has already acquired over 100 million users through paid ads on every major network. Influencers are a new channel for us: you will own it end to end — from the first plan to a scaled channel across Europe, Latin America and Asia. You will report to the Head of User Acquisition.

This is a performance role, not brand awareness. Every collaboration is measured by paid subscriptions, CPA and ROI. Data and tracking are already in place, and a hands-on UA team will support you.

We give large budgets and expect a highly experienced person in return: someone who thrives in a very fast-paced environment and takes full accountability for the channel's data and metrics.

• Build influencer marketing from zero: markets, platforms, creator tiers, deal models and budget, in a written plan.

• Launch first campaigns within your first month, then scale the ones that pay back.

• Prioritise markets by results: start where the cost per subscription is lowest, then expand.

• Find and qualify creators on TikTok, Instagram and YouTube in Europe, Latin America and Asia.

• Build a network of creators, agencies and creator networks in each region.

• Negotiate deals: flat fee, CPA, hybrid. Keep the cost of every deal tied to its result.

• Manage the full cycle: outreach, contract, brief, content approval, publication, payment.

• Set up tracking for every creator: unique links, attribution.

• Be fully accountable for the channel's data and metrics: spend, subscriptions, CPA and ROI per creator. Keep the numbers accurate and report weekly with a clear decision — rebook, scale or stop.

• Keep a database of creators, prices, results and learnings.

• 3+ years in influencer marketing with a performance focus — for D2C subscription apps, mobile apps or online products.

• Managed influencer budgets of $50K+ per month with measurable results: spend, number of creators, CPA or ROI (examples required).

• Hands-on experience in at least one of our regions: Europe, Latin America or Asia.

• Experience sourcing and negotiating with creators directly, not only through agencies.

• Experience with CPA and hybrid deals.

• Experience setting up tracking: links, attribution.

• Knowledge of TikTok, Instagram and YouTube rules for sponsored content.

• Fluent written & spoken English.

• Built an influencer channel from zero.

• Experience with influencer platforms and tools (Modash, CreatorIQ, Upfluence or similar).

• Experience with health, education or self-improvement products.

• Results over reach — measures every deal by subscriptions, not views.

• Owns the numbers — knows the CPA and ROI of every creator without asking an analyst.

• Hands-on — does outreach and negotiation personally.

• Thrives in a fast-paced environment — launches, measures and decides in days, not months.

• Organised — tracks every creator, deal and payment.

• Reliable — delivers what was promised, when it was promised.

Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

• Recruiter Screening (40 minutes)

• Technical Interview (60 minutes)

• Final Interview (60 minutes)

At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day.

This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.

Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success.

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