Retail & Fleet Marketing Controller

NMGB’s aim is for employees to be able to work in a worry-free, “best-self” manner, pursuing their careers regardless of gender, orientation, ability, heritage or any other factors and at the same time able to choose from various workstyles to suit their stage of life or background.

NMGB has a huge focus on how we can ensure we benefit from a rich diversity in our workforce and to understand the best ways to support everyone who works for us.  Our partnerships with Pride 365 and Valuable 500 have helped to educate us and open our eyes to ensuring everyone is welcomed and understood.

• →Brief new assets, oversee creative execution, and manage the approval process for national and dealer network campaigns alongside key agency partners.
• →Lead the quarterly tactical campaign process/assets for Retail, Fleet, and Motability, ensuring clear briefs and collaboration with agency partners. Lead campaign execution, stakeholder approvals (working closely with Product Marketing and Legal), and thorough post-campaign analysis to extract key learnings.
• →Deliver an integrated Fleet CRM program, providing a unified plan each quarter. Work closely with the Fleet team to understand business objectives and gain stakeholder approvals. Lead the agency relationship.
• →End-to-end ownership of the Nissan Marketing Portal (NMP). Ensure the dealer network is provided with marketing assets and support materials to deliver their marketing plans. Ensure timely updates and accuracy of content. Understand performance and extract learnings. Lead the agency relationship.
• →Continually monitor and analyse dealer engagement, asset utilisation and participation in marketing programmes, identifying opportunities to improve adoption and implement best practice.
• →Work closely with Dealer Marketing Consultants (DMCs) & Fleet Managers to review dealer marketing activities, identify performance gaps and ensure actions are implemented.
• →Drive Regional Sales Management (RSM) engagement with marketing activity through bi-weekly calls.
• →Own content strategy and maintenance for the Nissan.co.uk Fleet Hub and LCV pages, ensuring content accuracy, strong user experience (UX), effective search engine performance and relevant content on landing pages.
• →Preparation of quarterly dealer webinars and National Marketing Dealer Association meetings
• →Assist in managing the Marketing Quality Management (MQM) program, including results calculation, reviews with the Sales and Marketing Director, stakeholder communication, and dealer recharges as appropriate.
• →Develop and distribute dealer marketing bulletins to drive awareness of our activity.
• →Opportunity for line-management responsibility.

• The role is responsible for providing comprehensive support to the Nissan dealer network and Business Centres, focusing on optimising sales through effective marketing strategies.
• As the Fleet Marketing subject matter expert, you will need to ensure effective targeting of key Fleet audiences to drive awareness and consideration to purchase.
• You will: Manage national Retail, LCV and Fleet marketing advertising including digital campaigns, Customer relationship marketing (CRM) & offer-led finance campaigns. Manage the dealer facing Nissan Marketing Portal (NMP), including the development of all assets and marketing support tools. Manage agency partners and collaborate with Nissan Europe and cross-functional NMGB stakeholders to align on key messages, budget execution and plan execution.

Leading and Deciding

1.1 Deciding and Initiating Action

X

1.2 Leading and Supervising

Supporting and Co-operating

2.1 Working with People

2.2 Adhering to Principles and Values 

Interacting and Presenting

3.1 Relating and Networking

X

3.2 Persuading and Influencing

X

3.3 Presenting and Communicating Information

X

Analysing and Interpreting

4.1 Writing and Reporting

X

4.2 Applying Expertise and Technology

4.3 Analysing

Creating and Conceptualising

5.1 Learning and Researching

X

5.2 Creating and Innovating

X

5.3 Formulating Strategies and Concepts

Organising and Executing

6.1 Planning and Organising

X

6.2 Delivering Results and Meeting Customer Expectations

6.3 Following Instructions and Procedures

Adapting and Coping

7.1 Adapting and Responding to Change

X

7.2 Coping with Pressures and Setbacks

X

Enterprising and Performing

8.1 Achieving Personal Work Goals and Objectives

8.2 Entrepreneurial and Commercial Thinking

• Previous experience managing budgets
• Commercially aware
• B2B marketing experience preferred
• Good Presentation skills
• Excellent Verbal and Written communication skills
• Ability to multi-task
• Good use of excel
• Full UK driving license

• 2-years (minimum) Automotive industry Marketing experience

• Experience of working with agencies