Customer Value Proposition Manager

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Quick Summary

Overview

Job Description To formulate and execute tactical customer value proposition strategies for the sub-segments within the Retail segment. The role is responsible for growing customer acquisition,

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To formulate and execute tactical customer value proposition strategies for the sub-segments within the Retail segment. The role is responsible for growing customer acquisition, engagement, revenue, and profitability through CX improvements, innovative propositions, partnerships, and customer-centric solutions aligned to segment needs.

Responsibilities

~1 min read

→Develop and execute the value proposition strategy for the relevant subsegment(s)/niche(s)
→Use customer, market, and competitor insights to identify and unlock growth opportunities and shape proposition design
→Drive acquisition, activation, retention, cross-sell, and engagement initiatives
→Manage the proposition lifecycle from design and delivery to optimisation and performance monitoring.
→Partner with Product, Digital, Sales, Analytics, Marketing, Risk, and Operations to deliver aligned customer solutions.
→Build partnerships that support the relevant subsegment(s)/niche(s)
→Manage and report on delivery plans, budgets, business cases, and return on investment
→Track proposition performance, customer behaviour, profitability, and management information

Requirements

~1 min read

Bachelor's Degree in Commerce, Business Management, Marketing, Economics, or related field
Honours Degree advantageous.

6 to 8 years' experience in Product Management, Proposition Management, Customer Strategy, Digital Banking, Marketing, Retail Banking or Insurance
Experience managing entry or mass-market propositions preferred
Understanding of the retail segment customer preferred

Strategic Thinking,
Commercial Acumen
Customer Focus
Insight & Analytics
Proposition Management
Product Innovation
Revenue Growth
Financial Management
Influencing

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10/11/26

All appointments will be made in line with FirstRand Group’s Employment Equity plan. The Bank supports the recruitment and advancement of individuals with disabilities. In order for us to fulfill this purpose, candidates can disclose their disability information on a voluntary basis. The Bank will keep this information confidential unless we are required by law to disclose this information to other parties.