Senior Associate, Activation Digital Planning, Italy

Italy·Milansenior

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Quick Summary

Overview

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence,

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WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact

The Senior Associate, Activation Digital Planning, Italy is responsible for the daily end-to-end management of standard digital media plans, ensuring alignment with defined client objectives and allocated budgets. Working with daily autonomy, this role oversees campaign implementation, buying, monitoring, and ongoing optimization. The Senior Associate analyzes performance data, recommends tactical adjustments to maximize results, escalates complex issues when appropriate, and supports the onboarding and operational development of junior team members.

Skills and Experience

Deliver and execute effective digital media plans based on defined budgets and client objectives.
Manage the day-to-day implementation, buying, monitoring, and optimization of digital campaigns.
Produce competitive reports and autonomously analyze campaign results to identify trends and performance opportunities.
Recommend tactical changes to maximize campaign performance, escalating complex or non-standard issues to the Manager.
Demonstrate an understanding of the commercial offerings and dynamics of online channels across performance and branding activities.
Use Adserver and Analytics tools proficiently to evaluate campaign and media plan results.
Manage different digital campaign typologies, including awareness, performance, data-driven, and retargeting campaigns.
Collaborate effectively with agency cross-functional teams, clients’ suppliers, and creative agencies.
Support the onboarding and day-to-day operational guidance of junior team members.
Hold a university degree, preferably in Economics, Advertising, Marketing, or Communication.
Bring 3+ years of experience in digital media planning.
Demonstrate proactivity, strong problem-solving capabilities, and effective collaboration skills.
Possess solid knowledge of Adserver and Analytics platforms.
Be fluent in English.
Demonstrate accuracy, precision, attention to detail, and the ability to meet deadlines.
Use technology, including AI, proficiently to improve working practices and enhance client outcomes.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Our main benefits:

Corporate Benefits & Discounts Platform
Employee Wellbeing & Support Programs
Language Platform: Access to English and 49 other languages, plus 1 complimentary guest account
Dedicated e-learning platform for all employees (at least 2000+ courses)
Ticket Restaurant for every working day
Non-Occupational Accident Insurance
Company-paid Life Insurance
Tax Assistance Services Support (tax return)

#LI-Promoted

The Gross Annual Pay range for this position at the time of this posting is indicated below. This reflects part of our broader group's compensation framework across diverse agencies and disciplines. For this specific role our offer will be determined based on our internal benchmark, reflecting the specific market conditions for our discipline. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications.

The employment contract will be governed by CCNL Aziende del Terziario distribuzione e Servizi.

€25.000—€42.000 EUR

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