Senior Web & Product Analyst

(spain)Remotefull-timesenior

Data AnalystData

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Quick Summary

Key Responsibilities

you have built tracking yourself, not only reports Experience with server-side tracking, Conversion APIs, Consent Mode v2 and pixel implementation for advertising platforms,

Requirements Summary

you have built tracking yourself, not only reports Experience with server-side tracking, Conversion APIs, Consent Mode v2 and pixel implementation for advertising platforms,

Technical Tools

Data AnalystData

What We Offer

~2 min read

As our Senior Web & Product Analyst, you are the person who knows how customers move through our website and booking funnel. You join our Data & Analytics team, report to the Team Lead Data & Analytics and work closely with our Product Owners, Marketing and web developers. Product and Marketing rely on your analyses to decide what to build, what to test and where to invest.

Your mission: grow online conversion by understanding where customers drop off, testing improvements and measuring what works.

✓You own our tracking setup across all markets: GA4, Google Tag Manager, server-side tracking, Conversion APIs and advertising pixels (Google Ads, Meta, Criteo and more), including the tracking plan, event naming and GDPR-compliant consent handling.

✓You work with our web developers to define, implement and test tracking before every release.

✓You regularly check data quality, compare GA4, Amplitude and booking data, find the root cause of gaps and make sure they get fixed.

✓You run A/B tests in Amplitude Experiment end to end, from hypothesis and sample size to analysis and results, and keep a record of what we learn.

✓You define our booking funnel and product KPIs, measure the impact of product changes and build Amplitude dashboards and cohorts that product teams can use on their own.

✓You are the go-to person for Marketing and Product on tracking, attribution and testing.

Requirements

~1 min read

At least 5 years of hands-on experience in web, digital or product analytics, ideally in e-commerce, travel or online booking
Deep expertise in GA4 and Google Tag Manager: you have built tracking yourself, not only reports
Experience with server-side tracking, Conversion APIs, Consent Mode v2 and pixel implementation for advertising platforms, plus solid knowledge of GDPR rules for tracking
Strong Amplitude skills (events, charts, cohorts) and proven experience with A/B testing, including the statistics behind it
Strong SQL skills, ideally with the GA4 BigQuery export
You explain results clearly to non-technical colleagues and management
Fluent English
Nice to have: experience with Metabase and dbt

We look forward to receiving your application! If you have any questions, feel free to reach out to us at team@roadsurfer.com, and we will get back to you as soon as possible.

We are more than Europe's largest campervan rental company. In 2021 we launched our platform roadsurfer spots in addition to our other products rent, abo and sales – a platform where you can discover and book unique camping spots. But that’s only the beginning. We are growing fast, so hop on board and join us on our journey. The roadsurfer philosophy is simple: rent an RV, start your adventure, be happy. Come ride the wave with us!