Channel Marketing EWS/IT Leader META

Join Our Team at Eaton: Empowering Tomorrow, Today! Dubai serves as a strategic hub for Eaton’s Middle East operations, bringing together commercial, engineering, manufacturing, and support teams within a globally connected business environment. Building on more than 40 years in the region, Eaton recently announced the development of a new sustainable campus in Dubai, reinforcing our long‑term investment in growth, collaboration, and capability building. About Eaton Eaton is a power management company where we provide energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton is dedicated to improving the quality of life and the environment through the use of power management technology and services. Eaton has approximately 96,000 employees and sells products to customers in more than 175 countries. This position is responsible for channel marketing communications strategy development, deployment and corresponding results in the META region, working in full alignment with EMEA and META channel strategy and the META commercial partner program framework to drive business goals. The Channel Marketing EWS/IT Leader will lead the META Field Channel Marketing Organization to develop and deploy marketing support of commercial channel partner programs, which are designed to recruit, onboard, enable and retain channel partners to grow, strengthen the network of Eaton partners and increase channel sales across META. This includes driving close cooperation with preferred channel partners to enable them to promote and sell Eaton products and services to their customers. This role supports further digitalization of Eaton cooperation with channel partners and ensures that mutual digital efforts help increase efficiency and effectiveness of the partnerships. This new leader will ensure that the META Channel Marketing Organization provides market insights and needs to Eaton content creation teams, provides support in the development of product, training and marcom content, delivers Eaton content to partners, supports them with execution and measures joint marketing activities. The Channel Marketing EWS/IT Leader will cooperate with multiple stakeholders and own the deployment, full adoption and continuous improvement of relevant processes for the team to increase efficiency and cross-functional collaboration. This role will collaborate closely with other functions in the META Field Marketing organization, including Field Demand Generation, Field Product Marketing & Marcom and Field Marketing Operations to ensure cohesive and effective deployment of channel programs and campaigns and a seamless integration of channel marketing activities and initiatives in support of the META growth strategy. ## What you’ll do: Collaborate with global and regional teams to develop channel marketing strategies aligned with META commercial goals and market positioning. * META Channel Sales: Align with META channel strategies, business priorities and the partner program framework, partnering with local Sales teams on coordinated execution. Build a strong understanding of target audiences, customer needs, personas, buyer journeys and market trends, and support sales through relevant enablement tools and partner activities. * Eaton Content Teams (Marcom Centers of Excellence, META Field Product Marcom): Provide channel insights for integrated campaigns and product launches. Ensure relevant products, services and solutions are effectively promoted to partners and supported with content they can leverage in their marketing activities. * Customer Support: Drive partner adoption of Eaton digital tools, calculators and configurators that support the selling of Eaton products and solutions. Sales Enablement: Ensure partners have access to comprehensive training that strengthens their knowledge of Eaton’s portfolio and customer value propositions across industry segments. Channel Marketing Planning, Content and Execution: Lead EWS and IT Channel Marketing teams in planning, executing and measuring regional “to the channel” and “through the channel” activities to generate demand and grow channel sales. Maintain close collaboration between Channel Marketing and content teams on market insights and needs. Ensure partners effectively leverage Eaton product, training and marketing content, adapting it where needed to regional and partner requirements. Partner Programs: Lead the development and maintenance of the EWS and IT partner program framework and value proposition, aligned with relevant programs across EMEA and APAC. Lead regional planning, execution and measurement of partner programs within the META framework. Drive partner onboarding, training, loyalty and incentive initiatives to support growth and retention. Ensure effective partner adoption of Eaton digital platforms, including PRM, partner training portals, EDI, Order Centre and product inventory APIs. Joint Marketing Activities and Lead Management: Lead joint marketing activities with channel partners, including MDF allocation, campaign activation and performance monitoring of digital activities and events. Partner with Field Demand Generation and leverage CRM/PRM technologies to deliver sales-ready leads to channel partners and drive effective partner follow-up. Data-Based Decision Making: Partner with Sales to maintain high-quality partner data. Monitor and continuously improve partner program performance, return on channel marketing investment, partner engagement and the impact of digitalization initiatives. ## Qualifications: * Bachelors in marketing, product management, channel management or associated field. Relevant job experience also contributes to requirement. * Minimum 10 years’ experience with either channel marketing or marketing communications and product marketing; Experience with channel marketing and partner program strategy development. ## Skills: * Proven Strong experience in managing extensive marketing teams (appr 50 people) across different geographies and cultures * Experience working/partnering with channel sales or customer-facing organizations * Experience in Continuous Improvement and agile methodologies and change management * Process-based and data-driven approach * Strong leadership skills * Strong coaching and people development skills * Ability to build rapport across the business and cross-functional teams * Strategic agility and the ability to navigate between strategic and tactical * Advanced verbal and written communication skills * English fluency ## What we offer: * Competitive compensation and benefits, aligned with your experience and impact. * Opportunity to work on challenging, high‑impact projects within a dynamic and collaborative team environment. * Your aspirations matter – Eaton actively supports internal mobility and promotes from within whenever possible. * Your growth matters – We invest in long‑term development through continuous learning, upskilling, and global programs via Eaton University. * Your contributions matter – Reliability, safety, efficiency, and sustainability are at the heart of what we do, driving meaningful impact on people’s lives and the environment. * Your wellbeing matters – Health, safety, and wellness are a priority. At Eaton, wellbeing goes beyond programs, empowering employees with the tools and environment to thrive. Living and Working in Dubai Dubai is an internationally connected city that offers strong professional opportunities within a truly global environment. Living and working in Dubai means being part of a diverse, forward‑looking business community, supported by modern infrastructure, excellent connectivity, and a well‑established expatriate ecosystem. At Eaton, employees based in Dubai are part of a stable, well‑governed organization that brings together global teams, clear ways of working, and the flexibility needed to support both performance and long‑term career development. Ready to make a difference? Join Eaton’s Dubai Team and be part of a company shaping the future of sustainable manufacturing and power management! All positions may require participation in video and in-person interviews as part of the hiring process. All candidates will be evaluated based on job-related competencies, and all candidates’ privacy rights and data security will be protected in accordance with applicable laws. We are committed to ensuring equal employment opportunities for job applicants and employees. Our recruitment processes use balanced selection criteria and avoid unlawful discrimination against applicants on the basis of their age, colour, disability, marital status, national origin, gender, gender identity, genetic information, race or racial origin, religion, sexual orientation or any other status protected or required by law.