Marketing Product Owner- Salesforce

Halfords is on a journey - building the future of motoring and cycling and looking for people who want to help shape what comes next. We’re a place for co‑creators: people who want to make a real impact, take ownership and be part of something that’s still evolving.

As the UK’s leading retailer of motoring and cycling products, we’re supported by one of the country’s largest independent vehicle servicing, maintenance and repair networks through Halfords Autocentres. This breadth gives us a strong, stable foundation - and the freedom to keep innovating and growing.

That means real variety for our colleagues, along with the opportunity to learn, stretch and develop as the business moves forward. Whatever your role, you’ll be part of a team focused on delivering exceptional service - using your expertise to solve problems, guide customers and help keep the nation moving with confidence.

We're investing in our data foundations and in our marketing technology to deliver predictive, personalised customer experiences across our customer touchpoints. It's an exciting time to join the team and be part of the transformation. 

As Marketing Product Owner, you'll shape and evolve Halfords Salesforce marketing technology ecosystem, enabling seamless, personalised customer experiences across every touchpoint.

You'll translate business strategy into product innovation, leading the roadmap for marketing automation, customer data activation and omnichannel campaign delivery. Working closely with teams across Marketing, Digital, CRM, Stores, Garages, Contact Centre and Technology, you'll ensure our Salesforce platform delivers measurable value for both customers and the business.

• →Own the product vision, roadmap and backlog for Halfords Salesforce marketing technology platform
• →Prioritise features and enhancements based on customer needs, commercial impact and technical feasibility
• →Act as the key link between business stakeholders and technology teams, translating requirements into clear product outcomes
• →Define and monitor success metrics, continuously optimising platform performance and customer engagement
• →Drive the development of the Salesforce ecosystem, including Marketing Cloud, Data Cloud, Loyalty Cloud and CRM integrations
• →Enable highly personalised customer communications across email, SMS, push notifications, web, app, paid media and in-store channels
• →Design and enhance customer journeys that connect digital and physical experiences
• →Support real-time and triggered communications using customer and vehicle data
• →Ensure robust campaign governance, consent management and regulatory compliance
• →Collaborate with CRM, Loyalty, Product, Data Science and Analytics teams to deliver customer-centric solutions

• Proven experience as a Product Owner or Product Manager within a Marketing Technology environment
• Strong knowledge of Salesforce and its capabilities
• Experience delivering omnichannel campaigns across digital and physical customer journeys
• Strong understanding of Agile methodologies, backlog management and stakeholder engagement
• Knowledge of customer data, segmentation, personalisation and marketing automation
• Experience working collaboratively across technology, data and marketing functions

• Experience with Salesforce Data Cloud, Marketing Cloud and Loyalty/Revenue Cloud
• Knowledge of Customer Data Platforms (CDPs) and real-time personalisation
• Experience integrating Salesforce with ecommerce, POS and CRM platforms
• Salesforce certifications (Marketing Cloud, Product Owner or Administrator)

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