Director, Product Marketing

To ensure an efficient and fair review process, we utilize artificial intelligence tools to assist in the initial screening and assessment of applicants for this role.

• →Establish a client insights program that turns what members and clients tell us into: specific recommendations for the product roadmap; updated positioning and pitches; themes for marketing content and events 
• →Work with leaders in Product, Member Experience, Sales, Customer Success and Partnerships to agree on priorities and keep launches and messaging aligned
• →Build a point of view on market trends and the competitive landscape, and recommend a direction even when the evidence is incomplete or points in different directions

• Set the product marketing strategy and be accountable for the results of launches, positioning and messaging. 
• Do the foundational work yourself, such as leading launches and running positioning and messaging exercises, rather than only directing it.

• Direct GTM enablement for sales, customer success and partner teams, including a regular training cadence built on market insight and feedback from customer-facing teams

• Lead and develop a team of two product marketers, including performance management and career development
• Own the annual Product Marketing budget, including agency work, hosted events and asset creation, and report on spend against plan
• Work with external partners on product marketing initiatives
  
  

We'd love to hear from you if you have

• 8+ years of experience in marketing, product marketing, or a related role
• A record of influencing across functions and with senior executives, including getting decisions made where you did not have the final say
• A history of being an active player in product roadmap decisions by bringing client and market insights to the fore of the conversation
• Comfortable making fast decisions, learning from them and changing course when needed
• Experience leading and developing a team, at Director level or equivalent scope
• Experience leading go-to-market enablement across sales, customer success and partner teams
• Experience owning and managing a budget, including agency spend, and working with external partners
• Enjoy defining a vision for a team, but also rolling up your sleeves to execute
• Have taken on expanded scope or been promoted in prior roles
• Able to work from our Montreal or Toronto office three days a week
  
  

At Dialogue, your well-being is our priority

Taking care of others also means taking care of our team! Depending on your role and employment status, you could have access to the following benefits:

• Access to the Dialogue app and virtual mental health support for you and your family
• Benefits plan, a health spending account, dental coverage, and fitness reimbursement
• 4 weeks vacation, 9 wellness days, and 1 volunteer day
• Hybrid work: 3 days/week in our Montreal or Toronto offices, excluding remote roles
• Work abroad up to 4 weeks/year
• Incentive plans, referral bonuses & RRSP matching
• Learning via Coursera, external training budget & mentorship
• Optional parental leave top-up
  
  

The posted salary range represents the expected hiring range for this role. At Dialogue, where a candidate's offer lands within the range is determined by relevant experience, demonstrated skills, and qualifications.

Eligible Go-to-Market roles may include a variable pay component in the form of sales commissions. Total on-target earnings (OTE) will be shared during the recruitment process.