Sr. Manager, Event Marketing & Experiences

Reporting to the Director of Marketing, the Senior Manager, Event Marketing & Experiences is responsible for developing, executing and measuring Maverick Payments' event marketing strategy across industry conferences, trade shows, sponsorships, hosted events, executive programs, customer and partner experiences, user conferences and employee events. This role owns the full event lifecycle, including strategic planning, sponsorship recommendations, attendee acquisition, demand generation, budget management, vendor negotiations, event execution and performance analysis. Working closely with Marketing, Business Development, Partner Success, Product and Executive Leadership, the Senior Manager will drive brand awareness, customer engagement, qualified pipeline, revenue influence and measurable ROI through integrated event marketing programs and best-in-class experiences. 

• Develop and execute Maverick's annual event marketing strategy, aligning event investments, sponsorships and experiences with company objectives, revenue goals and target audiences.  
• Own the planning, execution and measurement of Maverick's event portfolio, including 15+ annual industry conferences, trade shows, hosted events, executive programs, customer and partner events, user conferences and employee events. 
• Oversee the timely execution of all event logistics, travel team bookings, marketing promotions and ROI tracking against a 30/60/90 day playbook.  
• Evaluate and recommend event participation, sponsorship opportunities and marketing investments based on business objectives, audience alignment, lead generation potential, brand visibility and expected ROI. 
• Partner closely with Marketing, Sales, Business Development, Product and Executive Leadership to develop event strategies that drive customer engagement, qualified pipeline, revenue influence and brand awareness. 
• Develop and execute integrated event marketing campaigns, including attendee acquisition, account targeting, registration growth, event communications and post-event nurture programs across owned, earned and paid channels. 
• Manage the full event lifecycle, including project planning, attendee experience, exhibit design and activations, logistics, production, staffing and onsite execution. 
• Develop and manage the annual event marketing budget, including forecasting, allocation, tracking, reconciliation and financial reporting. 
• Negotiate and manage contracts, sponsorship agreements, venues, agencies and vendor relationships to maximize value and ensure successful program execution. 
• Serve as the primary owner of event-related CRM processes, campaign tracking, lead capture, attribution and data management. 
• Measure and report on event performance, including registrations, attendance, meetings, leads, pipeline contribution, revenue influence, sponsorship performance and return on investment. 
• Support executive visibility and thought leadership through speaking opportunities, panel participation, award submissions and industry event engagements. 
• Oversee the development, management and inventory of event assets, including signage, promotional materials, branded merchandise, giveaways and sales collateral. 
• Ensure all event experiences, communications and materials align with Maverick's brand standards and deliver a best-in-class customer, partner and employee experience. 
• Act as a subject matter expert on Maverick products and solutions, supporting in-person and digital messaging.  
• Prepare and enable traveling teams through kickoff meetings, event playbooks, schedules, and action plans.  
• Travel to various events to ensure successful execution by providing or overseeing exhibition setup, vendor and speaker coordination and to capture promotional content. 
• Maintain centralized documentation for budgets, contracts, timelines, vendor records, and invoices.Store all planning documents, lists, contracts and invoices with team level visibility. 
• Support the development and execution of promotional campaigns and communications for internal events and company initiatives, including email, newsletter and social media promotion. 
• Establish and maintain event processes, project templates, planning checklists and operational best practices to improve efficiency, consistency and scalability across Maverick's event marketing programs.  
• Research emerging event technologies, sponsorship opportunities and industry best practices to identify opportunities for continuous improvement and innovation. 
• Develop post-event reports, performance dashboards, and executive summaries with actionable insights and optimization recommendations.  
• Launch post-event surveys in a timely fashion to collect feedback, track opportunities ensuring alignment with company-wide goals. 
• Support internal company meetings, employee engagement initiatives and special projects as needed. 
• Perform other duties as assigned. 

• Bachelor’s degree in Marketing, Communications, Business, Event Management or a related field. 
• 7+ years of experience in B2B event marketing, experiential marketing, field marketing, preferably within payments, fintech, SaaS or financial technology 
• Proven success driving lead generation, pipeline contribution, revenue influence and measurable event ROI. 
• Experience managing event budgets, forecasting, expense tracking, reconciliations, vendor relationships and contract negotiations. 
• Proven ability to build strong cross-functional relationships and collaborate effectively with Marketing, Sales, Business Development, Product and Executive Leadership teams. 
• Experience utilizing CRM and marketing automation platforms, including HubSpot (required; certification preferred), to manage event registrations, lead tracking, campaign attribution, and performance reporting. 
• Experience building and executing event promotion strategies across multiple marketing channels and touchpoints to drive awareness, registrations, attendance and engagement. 
• Excellent attention to detail, proactive communication and problem-solving skills. 
• Strong written and verbal communication skills, with the ability to develop engaging content and messaging for event campaigns, attendee communications, executive audiences, onsite experiences and promotional materials. 
• Proven success managing high-visibility events with complex logistics and multiple stakeholders. 
• Strong project management skills with the ability to manage multiple priorities, deadlines and stakeholders simultaneously. 
• Experience with CRM, event management, email marketing and lead generation platforms, including HubSpot, Salesforce, Marketo, LinkedIn, SendGrid, Cvent and similar technologies.  
• Familiarity with data enrichment, intent and prospecting tools such as SalesIntel, ZoomInfo, 6Sense, Clay or comparable platforms to support attendee acquisition and event targeting.  
• Knowledge of event technology solutions, including registration platforms, lead capture tools, badge scanning and attendee engagement applications.  
• Expertise in budget planning, forecasting, expense management and financial reconciliations.  
• Excellent project management and organizational capabilities, with the ability to manage multiple priorities, timelines and stakeholders simultaneously.  
• Analytical mindset with the ability to evaluate event performance, pipeline impact, sponsorship effectiveness and return on investment.  
• Experience managing vendors, agencies, venues and sponsorship partners, including contract negotiation and service oversight.  
• Self-motivated and detail-oriented, with the ability to work independently, adapt to changing priorities and thrive in a fast-paced environment

• Competitive Salary, Bonuses and Incentives.
• Comprehensive employer sponsored health, vision, and dental insurance programs.
• Paid time off, Paid Sick and Paid Holidays.
• 401K plan with up to a 4% matching contribution.
• Commitment to Career Development and Advancement.
• Employee Recognition Programs & Company Sponsored Events
• Vibrant Office Culture, Team Building, Birthdays, Work Anniversaries, and more!

Maverick Payments is an Equal Opportunity Employer.

Pay Transparency Notice: At Maverick Payments, we believe in openness, honesty, and empowering our candidates to make informed career choices. As part of our commitment to transparency, we disclose the salary range for our positions. These ranges reflect our dedication to fair compensation practices and recognize the value that each team member brings to our organization. The final salary offer will be based on factors such as your experience, skills, and qualifications.

Non-Solicitation from Third Parties: Do not contact Maverick Payments about this position unless you are a job seeker and potential applicant for this position. Do not contact Maverick Payments about other services, products or commercial interests.

Notice to Agency and Search Firm Representatives: Maverick Payments is not accepting unsolicited resumes from agencies and/or search firms for this or other job postings. Resumes submitted to any Maverick Payments employee by a third-party agency and/or search firm without a valid written and signed search agreement, will become the sole property of Maverick Payments. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral.

Fair Chance Ordinance: Maverick will consider qualified applicants with criminal histories in a consistent manner with the Los Angeles Fair Chance Initiative for Hiring.