Senior Accountant

Hey! We're The HOTH, part of Next Net.

We're a digital marketing and technology company with a portfolio of established businesses, including The HOTH, Authority Builders, and LinkBuilder.io.

Our business is evolving beyond traditional SEO as we expand into AI-powered technology and products that help businesses understand and improve their online visibility.

We're a private equity-backed company with a collaborative team, a fast-moving environment, and plenty of opportunities to make an impact.

We're looking for an experienced, hands-on Senior Accountant to join our Finance team in downtown St. Petersburg.

This role will work directly with our CFO/COO and play an important part in managing day-to-day accounting operations across our portfolio of businesses.

We're looking for someone who can take ownership of their work, manage competing priorities, and bring a strong understanding of accounting principles and processes to the team.

You'll be involved in everything from accounts payable and reconciliations to month-end close and financial reporting. This is a great opportunity for an experienced accountant who's ready to take on more responsibility, work closely with senior leadership, and continue growing their career.

• Support and independently manage assigned components of the monthly and quarterly close process across multiple business entities.
• Prepare and post journal entries, accruals, and adjusting entries.
• Own monthly balance sheet reconciliations, ensuring accounts are accurate, complete, and reconciled on time.
• Perform bank, credit card, and general ledger reconciliations, investigating discrepancies and resolving issues promptly.
• Maintain accurate financial records in NetSuite.
• Assist with the preparation of monthly financial statements and supporting schedules.
• Support year-end close, external audits, and financial reporting requirements.

• Manage and oversee the Accounts Payable Coordinator, providing day-to-day guidance, training, and accountability for AP operations.
• Oversee the full accounts payable process, including invoice processing, coding, approvals, and payment preparation.
• Coordinate vendor payments and monitor outstanding payables, providing visibility into upcoming payment obligations.
• Maintain accurate vendor records and resolve invoice or payment discrepancies.
• Ensure timely, professional responses to vendor inquiries and internal accounting requests.
• Review credit card transactions, employee expenses, and supporting documentation.
• Work closely with internal teams and external vendors to keep financial operations running smoothly.

• Identify opportunities to improve accounting workflows, documentation, and internal controls.
• Use AI tools, including Claude, to help automate repetitive accounting tasks and improve day-to-day processes.
• Maintain and improve financial SOPs across multiple business entities.
• Support the effective use of NetSuite and other financial systems, identifying opportunities to improve accuracy and efficiency.
• Assist with cash flow reporting, forecasts, and other financial analysis as needed.
• Partner with the CFO/COO on special projects and other accounting priorities as needed.
• Maintain appropriate controls and confidentiality when working with financial data and AI tools.

• 4+ years of progressive accounting experience, ideally including month-end close and general ledger responsibilities.
• Bachelor's degree in Accounting, Finance, or a related field, or equivalent relevant experience.
• Experience working with multiple business entities or business units.
• Strong understanding of GAAP and fundamental accounting principles.
• Experience preparing journal entries and performing account reconciliations.
• Hands-on experience with accounts payable and financial operations.
• Strong Excel or Google Sheets skills, including pivot tables, lookups, and financial reporting.
• Experience with NetSuite or a comparable ERP system.
• Comfortable learning new software and using modern tools to solve problems.
• Strong organizational skills and the ability to manage deadlines independently.
• Excellent communication skills and sound judgment when handling confidential financial information.
• Detail-oriented, proactive, and comfortable working in a fast-paced environment.

• Experience in a private equity-backed company.
• Familiarity with Ramp, Tipalti, or similar financial platforms.
• Experience supporting external audits.
• CPA or CPA-track experience.

This position is based in our downtown St. Petersburg office. We follow a hybrid schedule with in-office collaboration on Mondays, Wednesdays, and Fridays, and remote flexibility on Tuesdays and Thursdays.

Additional in-office time may be requested during initial onboarding and training.

We're an established, successful company with the energy and opportunity of a growing technology business.

We started as a small, bootstrapped startup in Chicago and have grown into one of the largest search marketing providers in the world. Now, we're building the next chapter of our business around AI, search innovation, and technology.

Here are a few reasons you'll love working with us:

• We've been voted one of Tampa Bay's Best Places to Work for four years in a row and one of INC Magazine's Best Workplaces!
• We are a driven, successful, fun company that loves to have fun (check out our Instagram!).
• We have awesome products, a great reputation, and systems for everything.
• You’ll have a hybrid work environment to support your work/life balance - remote days are allowed every Tuesday and Thursday as a perk.
• Our branding is nuts. Our mascot is The HOTH monster and we have a 6’ tall HOTH costume.
• We’re awesome. 100% results-driven. No bullshitters.
• You will work with a small, fun team.
• We have a cool office environment in downtown St. Pete, FL - voted one of the Coolest Office Spaces by the Tampa Bay Biz Journal! (Check out our office tour here!).
• Our benefits and perks package is great. Check out the full list on our Careers Page!

Submit your application and resume, and tell us why you'd be a great fit for our team.

One last thing: Sneak the word "banana" into your introduction so we know you're paying attention.

The HOTH is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, gender, sexual orientation, or any other protected characteristic.