VP of Marketing

We are seeking a high-caliber, strategic, and growth-obsessed Vice President of Marketing to lead our global marketing strategy. In this role, you will define and execute the go-to-market (GTM) playbook across our five primary core verticals: Small Carriers, Logistics Service Providers (Freight Brokers and Large Carriers), Shippers, Insurance, and Public Sector.

• Build and execute targeted go-to-market strategies tailored to our five core buyer personas:
• • Small Carriers: Position GenLogs as an essential tool for carrier growth, fleet optimization, freight matching, and asset security.
  • Logistics Service Providers (Freight Brokers & Large Carriers): Market our fraud-prevention, carrier-vetting, capacity-sourcing, and enterprise visibility solutions.
  • Shippers: Communicate real-time cargo visibility, lane optimization, carrier compliance, and supply chain security benefits.
  • Insurance: Articulate how GenLogs transforms motor carrier underwriting, policy compliance, chameleon carrier detection, and claims investigations.
  • Public Sector: Drive positioning around infrastructure management, commercial vehicle enforcement, tolling accuracy, freight flow analysis, and public safety/law enforcement applications.

• Craft vertical-specific messaging, value propositions, and sales enablement assets for each buyer segment.

• Own the full-funnel marketing strategy to drive predictable, scalable enterprise and public sector pipeline across inbound and outbound channels.
• Lead account-based marketing (ABM) campaigns targeting enterprise LSPs, Fortune 500 shippers, major insurance carriers, state DOTs, and law enforcement agencies, alongside scalable demand generation for small carriers.
• Optimize digital channels, performance marketing, content marketing, industry events/trade shows, and strategic partnerships.

• Work closely with Product and Engineering teams to launch new features, proprietary indices, and data products across commercial and government verticals.
• Establish GenLogs as the recognized authority in freight intelligence, cargo theft prevention, public safety data, and supply chain risk mitigation.
• Author and oversee white papers, ROI calculators, case studies, and industry reports leveraging GenLogs’ massive proprietary dataset.

• Recruit, mentor, and scale a world-class marketing organization spanning Product Marketing, Demand Gen, Content, Brand, and Communications.
• Define and track key performance metrics (CAC, LTV, MQL/SQL pipeline, win rates, brand share of voice) and present insights regularly to executive leadership and the Board.

• 10+ years of progressive B2B marketing leadership experience in SaaS, enterprise data analytics, AI, or supply chain technology.
• Proven multi-vertical marketing experience selling enterprise solutions into at least two of the target sectors (Freight Brokerage, Shippers, Commercial Insurance, Financial Institutions).
• Track record of building enterprise demand engines from early growth through rapid scaling stages ($30M to $300M+ ARR).
• High analytical acumen with experience using data-driven storytelling to sell complex hardware/software ecosystems.
• Excellent cross-functional leadership, communication, and executive presentation skills.

• Prior experience at a high-growth Series B–C technology startup.
• Experience working with IoT, computer vision, geospatial data, or physical AI networks.